Affiliate / List Monetization Manager

Position Overview

We are seeking a performance-driven Affiliate / List Monetization Manager to maximize revenue from our customer and lead databases through strategic affiliate partnerships and multi-channel campaigns.

This role owns the monetization engine across SMS and email channels, with full accountability for increasing Earnings Per Lead (EPL) and Earnings Per Customer (EPC). The ideal candidate understands direct response marketing, list segmentation, deliverability, compliance, and affiliate revenue optimization.

Primary Objective

Increase EPL and EPC by developing and executing monetization strategies in partnership with affiliate networks and direct advertisers.

Core Responsibilities

1. List Segmentation & Database Management

Manage and maintain large-scale customer and lead databases (100K+ contacts)
Develop advanced segmentation strategies based on demographics, engagement, behavior, and purchase data
Ensure strict compliance with CAN-SPAM, TCPA, GDPR (where applicable)
Maintain suppression lists, opt-out management, and consent tracking
Structure list splits and A/B testing frameworks for campaign optimization

2. Direct Response Copywriting & Messaging

Write high-converting SMS and email copy for cold and warm audiences
Develop offer-aligned messaging frameworks for affiliate campaigns
Craft subject lines, preview text, SMS hooks, and strong CTAs
Continuously test and iterate copy based on performance data
Adjust tone and messaging based on segment behavior and offer type

3. SMS Marketing Operations

Plan, launch, and optimize SMS campaigns end-to-end
Manage SMS platform operations (list uploads, scheduling, monitoring)
Oversee carrier compliance, throughput rates, and deliverability
Build and manage automation workflows and drip sequences
Troubleshoot delivery issues and protect sender reputation

4. Email Marketing Operations

Execute cold and warm email campaigns with proper infrastructure setup
Manage domain warming and IP reputation
Implement SPF, DKIM, and DMARC authentication protocols
Monitor inbox placement, bounce rates, and spam complaints
Build automation sequences and triggered campaigns

5. Technical Coordination (Developer Collaboration)

Clearly communicate API and automation requirements to developers
Coordinate platform integrations and custom implementations
Provide tracking specifications (pixels, attribution, conversion tracking)
Document workflows and technical handoffs
Test and validate implementations before launch

6. Analytics, Tracking & Reporting

Build comprehensive tracking systems across campaigns
Monitor leads sent, delivery rates, clicks, conversions, revenue, and ROI
Produce actionable performance reports for stakeholders
Identify optimization opportunities and present insights to leadership
Maintain organized records of campaign performance history

7. Affiliate Partner Management

Build and manage relationships with affiliate networks and direct advertisers
Negotiate payouts, placements, and exclusive offers
Source new monetization opportunities
Manage partner expectations and campaign coordination
Stay informed on new offers, trends, and competitive positioning

8. Campaign Ownership & Accountability

Own campaign performance from strategy to optimization
Proactively identify issues and implement solutions
Maintain deadlines and operational excellence
Communicate campaign updates clearly and consistently
Continuously improve processes and revenue performance

Required Qualifications

3+ years of experience in affiliate marketing, list monetization, or email/SMS marketing
Proven experience managing large databases (100K+ contacts)
Demonstrated success driving EPL, EPC, and campaign ROI
Strong direct response copywriting skills
Experience with segmentation strategies and campaign testing
Analytical mindset with strong data interpretation skills
High attention to detail and organizational strength
Ability to work independently with full ownership

Technical Skills & Platform Experience

SMS Platforms (Experience with at least one required)

Twilio
GoHighLevel (GHL)
EZ Texting
TextMagic
Ontraport
Similar enterprise SMS platforms
(API integration experience preferred)

Email Marketing Platforms (Experience with at least one required)

GoHighLevel (GHL)
ActiveCampaign
SendGrid
Drip
Similar ESP platforms

Strong understanding of:

Cold email infrastructure
Domain warming
Deliverability management

Additional Technical Skills

Google Sheets / Excel proficiency
Tracking systems (UTMs, conversion pixels, analytics tools)
Basic API knowledge for developer collaboration
CRM and marketing automation workflows

Nice to Have

Experience across multiple SMS and email platforms
Affiliate network management experience (CJ, ShareASale, ClickBank, MaxBounty, etc.)
A/B testing tools and statistical analysis knowledge
Strong compliance knowledge (TCPA, CAN-SPAM, GDPR)
Background in performance marketing or lead generation

List Monetization Manager / Go High Level expert- 56214341981