Job Description

Email Marketing Manager

Role: Email Marketing Manager
Location: Remote
Contract Type: Independent contractor
Working Hours: Flexible, with availability to support UK launches and deadlines

About the client

Our client is an established, industry-recognised online training provider that helps midlife career changers, predominantly women aged 45–65 in the UK and Ireland, become professional celebrants.

They sell premium self-paced certification programmes priced between £1,500 and £3,000, combining online learning, one-to-one mentoring, and business launch support. They are profitable, growing, and generate consistent demand through quizzes, webinars, and content.

Email is one of our most important channels. We currently send over 90,000 emails per month to a list of more than 60,000 subscribers. We are now hiring a dedicated Email Marketing Manager to take full ownership of this channel and raise the quality, consistency, and commercial impact of our email marketing.

Role Overview

The Email Marketing Manager is responsible for owning and operating the email marketing channel end to end.

This role sits at the intersection of marketing, sales, and operations and is critical to how we:

Nurture leads over time.
Support webinar and evergreen sales.
Prepare high-intent leads for sales calls.
Communicate clearly, fairly, and consistently with our audience.

You will be the single point of accountability for marketing emails across the business. This is not a purely creative role, nor a purely technical one. We are looking for someone who understands how email drives behaviour and revenue, and who can execute reliably at scale.

Key Responsibilities

Email strategy and execution

Plan, write, build, and send all marketing emails, including:
- Campaign emails.
- Automated nurture sequences.
- Webinar promotion and follow-up.
- Evergreen and reactivation campaigns.
- Regular newsletters with company updates.
Ensure all emails are clear, accurate, and aligned with our brand voice and offer rules.
Maintain consistent cadence and messaging across segments.

Design and optimisation

Upgrade and maintain mobile-first, visually appealing email templates.
Use layout, hierarchy, and calls to action to improve engagement and clicks.
Apply personalisation and dynamic content where appropriate.

List management and segmentation

Work with existing data to segment audiences meaningfully.
Maintain list hygiene and compliance.
Reduce unsubscribes and disengagement through relevance and pacing.

Performance analysis and improvement

Monitor and report on:
- Open rate.
- Click rate.
- Click-to-open rate.
- Unsubscribes and deliverability.
Analyse campaign performance and propose improvements.
Track and report on email’s contribution to funnel performance and sales support.

Collaboration

Work closely with:
- The Directors on launches, promotions, and messaging.
- Sales to support lead preparation and follow-up.
- Operations to ensure clean data and reliable execution.
Provide feedback on messaging gaps, objections, and audience behaviour observed through email.

Ideal Candidate Profile

Must-have experience

Proven experience in email marketing or digital marketing.
Hands-on experience with marketing automation platforms.
Strong copywriting skills in British English.
Comfortable working with HTML email templates and CMS environments.
Experience managing email campaigns at scale, not just one-off sends.
Strong attention to detail and quality control.

Must-have traits

Commercially minded. You understand that email exists to drive action, not just engagement.
Organised and reliable. You deliver campaigns on time and without errors.
Thoughtful and audience-aware. You can write for a mature, considered, non-salesy audience.
Ownership mentality. You take responsibility for outcomes and continuously improve your work.
Experience with ActiveCampaign.

Nice-to-haves

Experience with GoHighLevel.
Experience in online education, coaching, or career-change markets.
Experience supporting webinars or sales-led funnels.

Compensation & Structure

Compensation: $1,500 per month.
Contract: Independent contractor.
This is a fixed monthly engagement with clear expectations and accountability.
No commission component, but performance is reviewed regularly against agreed KPIs.

Working Style & Tools

Fully remote.
You will work primarily in:
- ActiveCampaign for email marketing and automation.
- ClickUp for collaboration.
You must be comfortable working asynchronously and meeting deadlines without close supervision.

Hiring Process

Application and CV - Including specific examples of email campaigns or programmes you have managed.
Written exercise - Short practical task to assess copy, structure, and judgement.
Interview - A conversation with an owner focused on experience, thinking, and fit.

Email Marketing Manager - 18017