Job Title: Head of Marketing
Location: UK or USA (Remote with periodic in-person collaboration)
Company: Discovery ADR Group
Reporting to: CEO
Employment Type: Full-time (or Fractional / Contract considered for exceptional candidates)
Remuneration: Up to £60K + benefits + bonus

Role Purpose

Discovery ADR Group is seeking an experienced, commercially focused marketing leader to take full ownership of our marketing function and build a predictable, scalable engine that generates high-quality Marketing Qualified Leads (MQLs) across our core service lines.

This is a strategic and operational leadership role for a self-directed professional who can design, implement, and continuously optimise marketing activity without requiring tactical direction. The successful candidate will bring proven expertise in professional services marketing and will be accountable for delivering measurable pipeline growth.
This individual will define the strategy, implement the systems, manage the tools, execute campaigns, and establish marketing as a primary growth driver for Discovery’s UK and USA expansion.

About Discovery ADR Group

Discovery ADR Group is an award-winning behavioural diagnostics, recruitment, leadership development, and sales transformation consultancy. We work with organisations globally to help them recruit, develop, and retain high-performing people using behavioural science and data-driven diagnostics.

Our core service lines include:

Smart Recruitment (Grow Your Own, RPO, Talent Pipeline+)
Leadership and Management Development
Sales Transformation and Commercial Capability Development
Behavioural Diagnostics (Parallax Profiling)

Discovery operates internationally, with strategic expansion underway in the USA.

Primary Objective

To build and own a high-performing marketing function that delivers a consistent and growing volume of high-quality Marketing Qualified Leads (MQLs) aligned to Discovery’s target markets, service lines, and commercial objectives.

Success in this role will be measured by:

Volume and quality of MQLs generated
Contribution to sales pipeline and revenue growth
Campaign performance and conversion rates
Marketing efficiency and ROI
Establishment of scalable, repeatable marketing systems

Key Responsibilities
Strategic Ownership

Define and own Discovery’s marketing strategy aligned to business growth objectives
Develop and implement a structured MQL generation engine across multiple channels
Identify and prioritise target segments, industries, personas, and geographic markets
Establish clear positioning, messaging, and value propositions across service lines
Align marketing activity directly to commercial outcomes and pipeline generation

Campaign Strategy and Execution

Design, implement, and optimise multi-channel campaigns including:

LinkedIn organic and paid campaigns
Email outreach and nurture campaigns
Social selling programmes
Lead magnets and conversion assets
Content-driven campaigns
Account-based marketing initiatives
Website and landing page optimisation
CRM-driven marketing automation

Build repeatable campaign frameworks that can scale across the UK and USA.

Lead Generation and Pipeline Development

Own responsibility for delivering a steady flow of qualified MQLs
Design and manage marketing funnels from awareness to qualification
Optimise conversion rates at each stage of the funnel
Implement lead scoring and qualification frameworks
Ensure seamless integration between marketing and sales

Social Selling and Outreach Infrastructure
Design and manage scalable outbound marketing systems using tools such as:

Instantly
Apollo
Aimfox
LinkedIn Sales Navigator
CRM and marketing automation platforms

Build structured outbound marketing systems that generate consistent engagement and meetings.

Marketing Systems and Infrastructure

Define and implement the marketing technology stack
Optimise CRM integration and data management
Establish tracking, reporting, and attribution systems
Implement marketing automation workflows
Ensure marketing activity is measurable and continuously optimised

Content and Authority Building
Define and oversee creation of:

Thought leadership content
Lead magnets and insight reports
Case studies and success stories
LinkedIn content strategies
Website content and conversion assets

Position Discovery as a credible authority in its markets.

USA Market Expansion Support

Support Discovery’s expansion into the USA by:

Developing market-specific campaigns
Supporting US-based business development activity
Identifying and executing growth opportunities
Helping establish Discovery’s brand presence in the USA

Performance Management and Reporting

Define KPIs aligned to pipeline and revenue growth
Track campaign performance and optimise continuously
Report on marketing performance and ROI
Provide clear commercial visibility into marketing effectiveness

Essential Experience and Requirements
Candidates must demonstrate proven experience in:

Marketing leadership roles within professional services organisations, such as:
- Recruitment companies
- Management consultancies
- Leadership development providers
- Sales training organisations
- HR consultancies
- Professional services firms
Creating and delivering successful lead generation campaigns that produce measurable MQL volume
Designing and managing marketing funnels and lead generation systems
Social selling and outbound marketing using platforms such as:
- Instantly
- Apollo
- Aimfox
- LinkedIn Sales Navigator
- Email outreach platforms
Working autonomously and owning full marketing responsibility
Aligning marketing activity to revenue and commercial objectives
Using CRM and marketing automation systems
Strong commercial mindset and data-driven decision-making

Ideal International and Entreprenerial Experience

Experience marketing professional services within the United States, including understanding of US buyer behaviour, market dynamics, and campaign approaches
Experience supporting US-based business development teams and generating leads within US markets
Experience helping organisations expand from the UK into the USA
Experience marketing professional services in the United Kingdom and/or internationally
Experience supporting international business development teams across multiple regions
Experience generating leads across global markets, particularly the UK, Europe, and North America
Experience working with organisations headquartered outside the USA.
Experience scaling marketing functions in growth-stage businesses
Experience building marketing infrastructure from the ground up
Experience in recruitment, leadership development, management consultancy, or sales transformation environments
Experience operating within businesses with international growth ambitions

Candidates based in the USA are strongly encouraged to apply.

Personal Characteristics

The successful candidate will demonstrate:

High levels of autonomy and ownership
Strategic thinking combined with hands-on execution capability
Strong commercial awareness
Analytical and data-driven mindset
Strong judgement and decision-making capability
Ability to operate without detailed direction
Strong sense of accountability for outcomes

This is not a role for someone who requires detailed instruction. This role is for someone who can take full ownership and deliver measurable commercial impact.

What Success Looks Like

Within 3 months:

Clear marketing strategy defined and implemented
Campaign infrastructure in place
First campaigns generating measurable MQL flow

Within 6 months:

Consistent flow of qualified MQLs established
Clear pipeline contribution from marketing
Marketing systems operating predictably and efficiently

Within 12 months:

Marketing established as a primary driver of business growth
Scalable marketing engine supporting UK and USA expansion

Why Join Discovery

Opportunity to own and build a marketing function with full autonomy
Direct impact on company growth and expansion
Partner directly with senior commercial leaders to turn our propositions into campaigns that consistently generate qualified pipeline
Opportunity to shape marketing strategy at a strategic level
Flexible, remote-first working environment
Opportunity to support international expansion, particularly in the USA

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All applications will be processed through Discovery, the retained managing consultants. Due to high application volumes, only successful applicants will be contacted.