Role: E-Commerce Growth Marketer
Priority Location: South Africa, LATAM
Working Hours: Flexible (New Zealand/GMT+13)
Type of contract: Direct/Contract
Type of job: Remote
The final offer is at the client’s discretion and will depend on the candidate’s interview result, skills, and experience.

About the Company:
We are a product-led brand with a rich history of launching high-quality, innovative products that dominate on Amazon. After a challenging year involving platform-side disruptions and account suspensions, we are in a high-stakes rebuilding phase. Our mission is to diversify away from "platform risk" and transform into a sustainable, independent, and scalable DTC business. We aren’t looking for a "cog in a machine"—we are looking for the architect who will build the machine.

About the Role:
This is a 0 → 1 mandate. We have the products and the Shopify foundation, but we lack the engine to drive predictable revenue. We need a well-rounded, senior-level Growth Marketer to take full ownership of our Shopify store. Your goal is to move us from platform dependency to brand independence by creating a killer lead-gen model and a high-converting funnel.

Key Responsibilities:

Offer Creation: Develop and test "killer" bundled offers and value propositions to maximize AOV on the first purchase.
Funnel Architecture: Build and optimize end-to-end funnels (Traffic → Landing Page → Checkout → Retention).
Traffic Acquisition: Launch and manage strategic paid campaigns (Meta, Google) focused on profitable growth rather than "burning cash."
Email & Retention: Architect a lead generation engine and build automated flows (Welcome, Abandoned Cart, Post-purchase) to increase LTV.
KPI Accountability: Co-create and own performance benchmarks, providing clear weekly reporting on progress and roadblocks.

Qualifications & Skills

Hard Skills:

Senior Growth Experience: 4+ years of growth marketing specifically for DTC brands, with a proven track record of scaling Shopify stores.
Shopify Expertise: Hands-on experience building from early-stage to structured growth.
Tech Stack: High proficiency in Figma, G-Suite, and leveraging AI tools for content/SEO optimization.
Paid Media: Hands-on experience managing Meta Ads Manager and Google Ads.
Data Analysis: Ability to track and interpret CAC, ROAS, AOV, and Contribution Margin.

Soft Skills:

Autonomous Self-Starter: You don’t need a manual; you thrive when given a goal and the trust to reach it.
"Reading Between the Lines": Ability to identify customer pain points and "hidden" opportunities in the market.
Strategic Precision: You think in systems and long-term durability, not just short-term tactical hacks.
Resilience: Comfortable in a "scrappy" founder-led environment that is rebuilding post-disruption.

E-Commerce Growth Marketer - 18082