Ready to own and scale the North American revenue engine for a global leader in enterprise safety technology? CriticalArc is seeking a disciplined, strategic Senior Sales Director to lead our next phase of growth in the higher education market.

CriticalArc

CriticalArc is a global leader in SaaS enterprise safety technology, partnering with universities and healthcare organizations to improve safety, response coordination, and community confidence. Our SafeZone platform supports campus police, security, risk management, and executive leadership teams in building safer, more responsive environments.

We are entering our next growth phase in North America and are seeking an experienced higher education sales leader to scale and mature out SaaS enterprise go-to-market plan. This role requires deep experience selling into colleges and universities, along with a proven track record of leading enterprise sales teams and personally closing complex, multi-stakeholder deals.

What You Will Do

You will own and deliver the North American Higher Education revenue target and lead the entire commercial revenue engine across Enterprise Sales, SDR/BDR, and EDU consultancy. This role blends strategic leadership direct, hands-on enterprise selling. You will bring structure, forecasting discipline, and accountability to the sales organization while actively engaging in high-value deals and representing CriticalArc across the higher education ecosystem.

Responsibilities:

Own and deliver the North American Higher Education revenue target
Lead and develop a geographically dispersed enterprise sales team
Scale and strengthen the SDR/BDR pipeline generation function
Align the EDU Consultancy team to support revenue growth and account expansion
Implement and operate a structured enterprise sales methodology (e.g., MEDDPICC)
Drive disciplined forecasting, CRM hygiene (HubSpot), and KPI accountability
Partner with Marketing on go-to-market strategy and market expansion
Represent CriticalArc at key higher education associations and industry forums
Support and guide complex, multi-stakeholder enterprise deals

Who You Are

You are a structured, data-driven enterprise sales leader with direct experience selling into higher education institutions. You understand the university buying environment, procurement cycles, and multi-stakeholder decision-making processes. You are equally comfortable setting strategy, coaching teams and personally advancing and closing complex enterprise opportunities. You have successfully led distributed enterprise sales while remaining actively involved in high-value deals. You create scalable, repeatable sales processes, implement structured methodologies, and have a consistent track record of achieving revenue goals.

Qualifications:

Demonstrated experience selling directly into Higher Education institutions (required
10+ years of enterprise SaaS or B2B technology sales experience
5+ years leading enterprise sales teams, including geographically dispersed teams
Experience building and managing SDR/BDR pipeline engines
Proven track record of owning and delivering enterprise revenue targets
Experience introducing structured sales methodology and forecasting discipline
Experience partnering closely with Marketing on go-to-market execution
Highly desirable: experience selling into Higher Education campus safety, or security technology sectors

Benefits

Base salary $180K - $220K. OTE of $360K - $440K
Comprehensive healthcare benefits and a generous 401K plan with a 6% company match.
Commitment to ongoing professional development, including executive training programs, industry conferences, and professional networking opportunities.

CriticalArc is committed to fostering a diverse, equitable, and inclusive workplace culture that celebrates innovation, teamwork, and personal growth.

Sr. Director of Sales, Higher Education