Outbound Sales, Industrial Real Estate

Location: Remote (South Africa strongly preferred – clear, neutral English accent)
Schedule: Full-time, U.S. Pacific Time preferred (7 a.m.–3 p.m. PT; EST acceptable), 40 hours/week
Industry: Industrial Real Estate

About the Company

Our client is a privately held real estate investment firm focused on acquiring and managing commercial and industrial properties across the United States. The business sources off-market opportunities through direct owner outreach and relationship-driven acquisition strategies.

Role Overview

We are hiring a dedicated Cold Caller to focus exclusively on outbound calling within the industrial real estate asset class.
This role is heavily phone-based and requires comfort with high daily call volume. The primary objective is to connect with industrial property owners, build rapport, qualify interest, and set appointments for acquisitions leadership.

This is not a script-only role. Success requires conversational intelligence, resilience, and the ability to adapt in live discussions with property owners who may be skeptical, busy, or resistant. The ideal candidate will be comfortable speaking with older, often male property owners, and will be personable, confident, and naturally engaging.

The role includes training and ramp-up support through industry-specific videos, scripts, and ongoing role-playing with the acquisitions team. The initial month will involve close guidance to ensure skill development, after which the focus will be on consistent high-volume appointment setting.

Key Responsibilities

Make 500 to 1,000 outbound calls per day to industrial property owners
Build rapport quickly and hold natural, unscripted conversations
Qualify leads and set appointments with interested prospects (not closing deals initially)
Take detailed notes during calls on prospect responses, objections, and conversation highlights
Handle objections calmly and professionally without sounding robotic
Conduct skip tracing and research contacts when data quality is low
Update call outcomes, notes, and warm leads in internal tracking systems or CRM
Provide daily activity reports including calls made, conversations, and qualified leads
Collaborate with an existing VA focused on multifamily properties for initial training and knowledge sharing
Support additional outreach tasks as needed, including SMS or email follow-ups

Required Hard Skills

Proven cold calling experience with high daily dial volume
Strong spoken English with a clear, neutral accent suitable for U.S. property owners
Ability to handle rejection, voicemail-heavy days, and difficult conversations
Experience with lead research and skip tracing
Comfortable tracking activity and outcomes in CRM systems or structured spreadsheets

Required Soft Skills

Thick skin and emotional resilience in a high-rejection environment
Strong conversational instincts and rapport-building with older, often skeptical prospects
Coachable and open to feedback without defensiveness
Consistent work ethic and willingness to stay on the phones
Flexible mindset and ability to adapt conversation style based on prospect type

About the Candidate

South Africa-based candidates are strongly preferred due to accent alignment
Cold calling experience is non-negotiable
Real estate experience is a plus, but not required if cold calling fundamentals are strong
Experience speaking with U.S.-based prospects is highly desirable
Candidates must sound natural and confident on live calls, not scripted or robotic

KPIs and Success Metrics

Daily outbound call volume
Weekly appointments set
Call-to-conversation conversion rate
Quality and completeness of call notes and lead handoff to acquisitions team

Why This Role Matters

One successful acquisition can justify the entire investment in this role. This position plays a direct role in sourcing deals by opening conversations that would not otherwise happen. With strong execution, the Cold Caller helps create a pipeline of opportunities and ensures acquisition leadership can focus on closing and relationship management.