Media Buyer & GoHighLevel (GHL) Automation Specialist

Location: Remote (South Africa or Latin America preferred)
Working Hours: Must maintain strong overlap with U.S. Eastern Time (EST)
Employment Type: Full-Time (Remote)

About the Role

We are seeking a high-performing Media Buyer & GoHighLevel (GHL) Automation Specialist to bridge the gap between top-of-funnel traffic acquisition and bottom-of-funnel conversion systems.

This is not a “button-pusher” role.

You are a full-stack performance marketer who understands how to:

• Drive efficient, high-quality traffic from Meta and Google Ads
• Build and optimize funnels inside GoHighLevel (GHL)
• Design automation systems that convert leads into appointments and revenue

You think in terms of ROI, CPA, MER, and pipeline velocity — not vanity metrics.

What Success Looks Like

• Campaigns consistently hit CPA / ROAS targets
• Small daily budgets produce measurable results
• Funnels convert traffic into qualified leads
• Workflows move leads from capture through nurture to booked appointments
• Sales teams have clean pipelines and attribution visibility
• Accounts remain compliant and healthy

Key Responsibilities

Paid Media Strategy & Execution

Meta Ads (Facebook / Instagram)
• End-to-end campaign management
• Creative testing & iteration
• Budget scaling (ABO / CBO)
• Retargeting strategy
• Audience testing & refinement

Google Ads
• Search (intent-based campaigns)
• Performance Max
• YouTube Ads
• Keyword strategy & structure

Performance Optimization
• Daily KPI monitoring (CTR, CPC, CPA, ROAS, MER)
• Budget allocation & pivots
• Bottleneck identification
• Scaling & stabilization

Compliance & Account Health
• Maintain ad account quality scores
• Ensure policy compliance
• Prevent account flags or disruptions

Small Budget Performance Mastery (Critical)

Most campaigns operate at:

• $50 – $100 per day
• Up to approximately $4,500 per month per client

This requires:

• Precision testing
• Smart budget allocation
• Efficient creative iteration
• Strong statistical decision-making

Experience scaling large budgets without small-budget discipline will not be sufficient.

GoHighLevel (GHL) Architecture & Optimization

Funnels & Pages
• Build landing pages, surveys, and lead forms
• Optimize for conversions

Automation & Workflows
• Design lead nurture sequences
• Configure triggers, conditions, and tagging logic
• Bridge lead generation to appointment booking

Pipeline Management
• Build custom pipeline stages
• Implement lead scoring
• Establish attribution tracking

Integrations
• API / Zapier connections
• CRM & external tool syncing

Snapshots
• Build and deploy scalable GHL environments

Creative & Copy Collaboration

• Collaborate on ad hooks and messaging angles
• A/B test creatives and copy
• Iterate landing page messaging
• Coordinate with design and video resources as needed

(Basic Canva or editing skills are helpful but not required.)

Qualifications & Skills

Required Experience

• 3+ years managing Meta & Google Ads
• Documented success managing $10k+ monthly ad spend
• Proven success working with small daily budgets ($50–$100/day)
• Strong direct-response / lead-generation background

GoHighLevel (GHL) Expertise

You should be confident with:

• Funnel Builder
• Workflows & Triggers
• Pipelines
• Snapshots
• Tags & Automations
• CRM Logic

Technical Literacy

• Meta Pixel
• Conversions API (CAPI)
• Google Tag Manager (GTM)
• Conversion tracking & attribution

Analytical Mindset

• Identify funnel bottlenecks quickly
• Interpret performance metrics correctly
• Make data-driven decisions
• Optimize toward CPA / ROAS / MER

Performance Orientation

• ROI-first thinking
• Lead quality over volume
• No vanity-metric bias

Nice-to-Have (Not Mandatory)

• Canva or light creative editing
• Basic video editing (resizing, overlays)
• Experience with SMB / local lead generation
• Agency experience

Ideal Candidate Profile

The ideal candidate is:

• Performance-driven
• Comfortable with testing and iteration
• Highly analytical
• Systems and process-oriented
• Autonomous and accountable
• Calm under budget pressure

Compensation & Growth

Compensation: Flexible for right candidate
• Performance-based raises available
• Signing bonus considered for exceptional candidates
• Growth opportunities as the client portfolio scales

Media Buyer / GHL Specialist - 18161