About the Opportunity

We are partnering with a well-established, globally recognised FinTech organisation operating across multiple international markets.

The business is focused on empowering individuals with the tools, access, and insight needed to trade and invest with confidence. With a strong global footprint and continued expansion into high-growth regions, they are now looking to appoint a Senior Manager, Regional Marketing (China) to drive the next phase of growth.

This is a high-impact role with visibility across senior leadership, offering the opportunity to shape regional strategy and directly influence commercial performance.

The Role

This position will lead the development and execution of marketing strategy across the China region, with a focus on driving customer acquisition, improving onboarding journeys, and delivering measurable growth.

You will act as the regional marketing lead, working cross-functionally to ensure alignment between global strategy and local market execution.

Key Responsibilities

Regional Strategy & Execution

Develop and execute tailored marketing strategies for the China market, aligned with global objectives
Identify opportunities to drive revenue growth, market share, and brand visibility
Ensure localisation of campaigns to reflect regional customer behaviour and preferences

Commercial Performance

Drive measurable impact across lead generation, conversion, and revenue growth
Partner closely with Sales, Product, and Partnerships to align marketing with business priorities

Onboarding & Funnel Optimisation

Analyse and optimise the end-to-end customer journey
Identify friction points within onboarding and implement improvements to increase conversion

Cross-Functional Collaboration

Work closely with Product, Payments, Compliance, and Commercial teams to deliver effective go-to-market strategies
Ensure alignment across multiple stakeholders and regions

Regional Advocacy

Act as the internal voice of the China market
Provide insights, performance updates, and strategic recommendations to senior stakeholders

Requirements

Essential

Proven experience in regional or digital marketing with a focus on China
Strong understanding of digital marketing across acquisition, CRM, and conversion optimisation
Demonstrated ability to deliver measurable commercial impact
Experience working cross-functionally in complex, global organisations
Data-driven mindset with strong analytical capabilities
Excellent stakeholder management and communication skills
Fluency in English and Mandarin (written and spoken)

Desirable

Experience within FinTech, trading, or financial services
Experience operating in regulated environments

Why This Role?

Opportunity to own and shape marketing strategy in a key growth region
High visibility role with direct impact on commercial outcomes
Work within a fast-growing, international business operating across multiple markets
Strong scope to influence, innovate, and drive measurable results

China - Regional Marketing Manager (CONFIDENTIAL)