Title: SEO Guru (AI-First)
Location: Remote – LATAM or South Africa (must overlap with U.S. Eastern Time)
Compensation: Up to $3,500/month (based on experience)
Employment Type: Full-Time Contractor (Long-Term)

About Us

The company is a niche industrial equipment business serving customers across the United States. We are well-established in our vertical and already rank for many core keywords. Our next phase of growth is focused on AI visibility, thought leadership, and high-quality lead generation content.

We are looking for a top 1% digital marketing professional who can act as a strategic partner—not just a task executor.

The Role

This is not a traditional SEO-only position.

You will own our digital visibility and inbound lead strategy, with a primary focus on:

Ensuring we appear in AI-generated responses (ChatGPT, Google AI Overviews, Grok, etc.)
Creating highly polished white papers, case studies, and technical content
Driving LinkedIn-based lead generation
Strategically guiding what we should build next (with pros/cons and recommendations)
You will be fully integrated into our team (Slack, EST working hours) and expected to think like a marketing leader.
You will support the creation and refinement of brochures and technical data sheets to ensure consistency in design, style guidelines, and brand voice across all materials.

Core Responsibilities

1. AI & Search Visibility

Optimize content for AI-driven search results (ChatGPT, Google AI Overviews, etc.)
Develop authority-building content strategies
Identify high-impact keyword and topic opportunities
Monitor performance and adjust strategy proactively

2. Technical Content & Thought Leadership

Produce well-designed white papers, guides, and case studies
Create in-depth blog content (not generic AI output)
Ensure technical accuracy and polish (formatting, branding, detail)
Repurpose long-form content into LinkedIn posts and lead magnets

3. Lead Generation

Build downloadable assets (PDF white papers)
Connect content to gated lead forms
Support LinkedIn long-form content strategy
Recommend campaigns and next best initiatives

4. Shopify Website Management

Confidently navigate and publish content within Shopify
Upload and format blogs and landing pages independently
Maintain design consistency and attention to detail

5. AI & Automation Implementation

Actively use and experiment with modern AI tools
Stay up-to-date on new AI releases and automation tools (especially via X/Twitter and industry communities)
Improve workflow efficiency using automation
Avoid unnecessary manual work when tools exist to optimize it

Must-Have Qualifications:

5+ years in digital marketing (SEO + content + lead gen)
Native or near-native English fluency (technical writing required)
Proven experience writing white papers or technical case studies
Strong understanding of modern AI tools and workflows
Experience working in Shopify
Deep attention to detail (formatting, branding, consistency)
Ability to think strategically and recommend initiatives—not just execute tasks

Ideal Candidate Traits:

Comfortable operating independently
Proactively proposes 2–3 strategic options when presenting ideas
Understands how to make AI-generated content sound human and authoritative
Passionate about emerging AI tools and digital trends
Strong design sense and presentation polish
Treats the business like their own

What This Role Is NOT

Not a social media influencer role (no TikTok, Instagram focus)
Not a pure SEO technician role
Not a content mill writing job
Not a junior assistant role requiring constant direction

Success Metrics

Increased visibility in AI-generated search responses
Growth in qualified inbound leads
High-quality, conversion-focused white papers
Improved LinkedIn engagement and lead capture
Consistent, polished brand presentation

Growth

Long-term growth opportunity
Strategic impact within a niche, high-value industry
Opportunity to build and own the digital marketing engine of the company

Application Requirements

Please include:

Samples of white papers or technical case studies
Examples of long-form content you’ve written
Description of AI tools you actively use
Explanation of how you would improve AI visibility for a niche B2B industrial company
Confirmation of EST working hour availability

Final Note

We are looking for a digital marketing partner, not just an employee.
If you are strategic, AI-native, detail-obsessed, and ready to own the function—this is for you.

SEO Manager -18174