Lead Creative Strategist (Performance Marketing)

Location: 100% Remote (Open to LATAM & South Africa)
Compensation: $2,000 – $3,000 USD per month (based on experience)
Contract Type: Independent Contractor Agreement

Role Overview

We are seeking a highly execution-focused Lead Creative Strategist who thrives at the intersection of performance marketing and content production. This is not a “big ideas only” role — you will be the engine behind the creative testing pipeline, transforming trends and data into high-converting scripts and optimized short-form content.

You will bridge media buying insights with hands-on creative direction, ensuring every asset is designed for retention, engagement, and measurable sales impact.

Key Responsibilities

Trend Mining: Continuously analyze TikTok, Instagram Reels, and YouTube Shorts to identify emerging hooks, formats, and creative patterns before they peak.
Scriptwriting & Storyboarding: Produce 20+ performance-driven hooks and scripts weekly for paid testing pipelines.
Technical Creative Direction: Provide detailed, frame-by-frame feedback to video editors, improving pacing, retention, captions, transitions, and overall direct-response impact.
Performance Feedback Loop: Collaborate closely with media buyers to analyze campaign results, identify winning and losing angles, and rapidly iterate new concepts.
Pipeline Ownership: Manage the creative workflow from ideation through production and handoff to the media buying team.

What Success Looks Like

High volume of structured creative tests launched consistently each month.
Clear understanding of why certain creatives win — and documented learnings applied to future tests.
Improved performance metrics (CTR, CVR, CPA, ROAS).
Tight collaboration between creative and paid media teams.
Assets delivered on time, on-brand, and optimized for platform performance.

Required Qualifications

3–5 years of experience in Performance Marketing or Creative Strategy.
Strong understanding of direct-response marketing and conversion-driven content.
Deep knowledge of TikTok and Meta platforms, including algorithm behavior and 9:16 creative best practices.
Technical literacy in video editing tools (e.g., Adobe Premiere, CapCut) to provide actionable post-production feedback.
Exceptional attention to detail and ownership mindset.
Comfortable working in a fast-paced, fully remote environment.