Sr. Marketing Manager

Location: Remote (Open to LATAM Talent)
Working Hours: US Business Hours (CST/EST Alignment)
Reports to: Chief Marketing Officer

Overview

We are a fast-growing direct-to-consumer brand known for bold products, distinctive voice, and a marketing strategy built on both creativity and disciplined execution. Our mission is simple: create products that make people smile—and build a marketing engine that keeps them coming back.

We are seeking a Director of Retention Marketing who combines strong analytical thinking with creative lifecycle strategy. This role will own the retention and lifecycle marketing engine, focusing on increasing customer lifetime value, improving subscription performance, and building sophisticated CRM programs that drive repeat purchases and long-term loyalty.

The ideal candidate understands that while a brand voice can be playful and unconventional, the retention strategy behind it must be structured, data-driven, and highly optimized.

Key Responsibilities

Retention Strategy & Lifecycle Marketing

Design and execute lifecycle marketing frameworks focused on customer retention, repeat purchases, and subscription growth.
Identify key retention levers across the customer journey including offer strategy, UX friction, product education, and merchandising alignment.
Develop retention initiatives based on customer cohorts, purchase behavior, and lifecycle stage.
Collaborate with Product, Creative, Merchandising, and Customer Experience teams to align retention priorities and growth opportunities.

CRM & Retention Channel Ownership

Lead and optimize all retention marketing channels including Email, SMS, Loyalty Programs, and Direct Mail.
Build and maintain advanced segmentation and automation frameworks to deliver highly relevant messaging at scale.
Manage deliverability, campaign cadence, and creative best practices across CRM channels.
Oversee subscription lifecycle communications including onboarding flows, renewal cycles, churn prevention, and payment recovery workflows.

Performance Optimization & Analytics

Develop deep insight into customer behavior, churn patterns, and retention drivers.
Analyze lifecycle performance and implement long-term strategies to improve LTV, retention rate, and subscription health.
Partner with Product teams to refine subscription value propositions and improve customer engagement.
Test new retention channels, offers, and lifecycle strategies to unlock incremental growth opportunities.

Leadership & Team Management

Manage and mentor leads within CRM and Customer Service teams.
Foster a customer-first culture that balances brand personality with excellent customer care.
Ensure retention communications maintain professional standards and align with regulatory and compliance requirements.

Ideal Candidate Profile

5–10 years of experience in lifecycle marketing, CRM strategy, or retention marketing.
Proven success managing subscription-based business models and reducing churn.
Strong analytical skills with the ability to independently investigate performance trends and customer behavior.
Experience developing segmentation strategies, automation workflows, and lifecycle marketing programs at scale.
Strong understanding of how brand voice and creative strategy influence retention and engagement metrics.
Comfortable leading remote teams and collaborating with US-based leadership.
Excellent written and verbal English communication skills.

What This Role Offers

Strategic Ownership

You will own the retention roadmap and lifecycle strategy for a fast-growing consumer brand.

High Impact

Retention marketing plays a central role in long-term growth and profitability.

Collaborative Culture

Work alongside product, creative, and customer experience teams to build a world-class customer journey.

Growth Opportunity

Join a company scaling quickly, where retention marketing is a core driver of future success.

Sr. Manager - 57506765483