Lead market research and competitor analysis to inform pricing, product launches, and promotional activities.

Manage and mentor a growing sales & marketing team.

Represent the company at trade shows, exhibitions, and industry events globally.

Track, report, and optimise performance against KPIs and sales targets.

Requirements

Proven track record in international sales and marketing, preferably in the food & beverage sector.
Strong network of industry contacts and a deep understanding of global retail, food service, and distribution channels.
Excellent negotiation, communication, and leadership skills.
Experience in brand development and market entry strategies.
Ability to thrive in a fast-paced, entrepreneurial environment.
Willingness to travel internationally.
Fluency in English; additional languages are an advantage.

18:T7cd,We're a leading recruitment company based in Sri Lanka looking for a Senior Manager International Sales and Marketing for a leading FMCG/Manufacturing company based in Colombo.

Key Responsibilities

Develop and execute the international sales and marketing strategy aligned with company objectives.
Identify and secure new market opportunities in priority regions.
Build and manage relationships with distributors, retailers, and strategic partners worldwide.
Oversee brand positioning and marketing campaigns tailored to local markets.
Lead market research and

Senior Manager - International Sales an...