Ecommerce Operations & Marketing Manager

Location: Remote (South Africa)
Compensation: (depending on experience)
Reports to: Head of Ecommerce / Marketing Lead
Schedule: Full-Time, with overlap with U.S. EST hours

Role Overview

We are hiring an experienced Ecommerce Operations & Marketing Manager to support a portfolio of Shopify storefronts across various client and internal brands. This is an execution-first role with growing ownership, ideal for a strong ecommerce operator who understands how day-to-day actions connect directly to revenue, conversion, and store performance.

The role begins with hands-on execution across multiple stores, including product launches, campaign deployment, and merchandising updates. Over time, this individual will take increasing ownership of workflows, proactively identify opportunities for improvement, and partner with leadership to optimize ecommerce performance and operations at scale.

This is not an entry-level or purely administrative role. We are seeking a mid-to-senior ecommerce professional who can execute precisely today and evolve into a trusted operational owner across multiple stores.

Ramp-Up & Ownership Expectations

This role starts as execution-focused, with onboarding support and clear direction. Within the first 60–90 days, the Ecommerce Operations & Marketing Manager is expected to begin:

Taking ownership of recurring processes and execution workflows
Identifying gaps, inefficiencies, or risks across stores and campaigns
Proactively proposing improvements to streamline execution and improve performance

Over time, this role becomes a go-to operator for launch coordination, workflow optimization, and ecommerce execution excellence across the portfolio.

Key Responsibilities

Shopify Multi-Store Operations

Build, launch, and manage products across multiple Shopify stores
Upload, optimize, and QA product images, descriptions, pricing, and variants
Organize collections, tags, and merchandising logic
Update homepage banners and featured collections
Conduct detailed QA on product pages, including mobile optimization, tracking, and analytics

Ecommerce Performance Optimization

Monitor store performance metrics including conversion rate, AOV, revenue by product, and launch performance
Identify opportunities to improve merchandising, bundles, upsells, and product presentation
Suggest improvements to product pages and launch strategy based on performance data
Partner with leadership to test and iterate on ideas that improve conversion and revenue

Email & SMS Marketing Execution (Klaviyo)

Build and deploy automated email and SMS flows
Schedule campaigns and manage campaign calendars
Segment lists according to strategic guidelines
Execute A/B tests (subject lines, timing, content)
Pull and report on key campaign performance metrics
Ensure campaigns are deployed accurately and on schedule

Strategy and planning direction are provided by leadership; this role focuses on execution, optimization, and continuous improvement.

Social Media Operations Support

Schedule and deploy approved social content across platforms
Repurpose content for different channels and formats
Ensure platform-specific formatting, sizing, and posting requirements are followed
Maintain a strong understanding of how different content formats perform across platforms

Product Launch Coordination

For new product drops and seasonal launches:

Upload products and finalize store merchandising
Build supporting landing pages
Schedule launch email and SMS campaigns
Coordinate social rollout schedules
Ensure tracking, pixels, and UTM parameters are functioning correctly
Execute pre-launch, launch-day, and post-launch checklists

Process Ownership & Proactive Execution

Identify issues or inefficiencies in workflows and propose practical solutions
Document, refine, and improve SOPs for ecommerce and marketing execution
Collaborate with leadership to streamline multi-store operations
Operate comfortably in a fast-growing environment where priorities shift
Take initiative without waiting for detailed instructions

Creative & Tooling Requirements

Proficiency with Adobe Creative Suite, primarily Illustrator and Photoshop
Ability to make light edits to existing marketing assets using templates
Update pre-made graphics for promotions, launches, and campaigns

Ideal Candidate Profile

We are seeking a candidate who:

Has 3+ years of experience in ecommerce operations or digital marketing execution
Has supported or managed multiple Shopify stores simultaneously
Understands how ecommerce execution impacts revenue and conversion
Is highly organized, detail-oriented, and reliable under pressure
Communicates clearly and professionally in written and async environments
Is proactive, self-directed, and comfortable owning outcomes

Bonus (not required):

Advanced Klaviyo automation experience
Familiarity with Shopify apps and launch tooling
Experience documenting and improving SOPs
Exposure to multi-client or multi-brand ecommerce environments

What Success Looks Like

Clean, error-free product launches across all stores
On-time, high-quality email and SMS campaign execution
Strong merchandising and launch hygiene that supports conversion
Clear, documented processes that reduce execution friction
Independent ownership of workflows with minimal oversight

Ecommerce Operations & Marketing Manager - 57553409624