Marketing Manager (Real Estate)

Location: Remote
Employment Type: Full-Time | Independent Contractor
Work Schedule: U.S. Business Hours (EST overlap preferred)

About the Company

We are a growing U.S.-based real estate investment and development group focused on acquiring, developing, and managing residential properties across multiple markets.

The company is actively expanding its real estate portfolio and brand presence, creating a need for a dedicated Marketing Manager to lead marketing initiatives, drive qualified leads, and strengthen the company’s digital presence.

This role will work closely with leadership to develop and execute marketing strategies that support property acquisitions, brand visibility, and long-term growth.

The Role

We are seeking a strategic and hands-on Marketing Manager with experience in digital marketing, lead generation, and growth strategy.

This role is responsible for overseeing the company’s marketing efforts across multiple channels including SEO, paid media, content marketing, and digital campaigns.

The ideal candidate understands how to build marketing systems that generate inbound opportunities, improve online visibility, and support real estate growth initiatives.

You should be comfortable operating at both the strategy level and execution level, helping develop marketing plans while also managing implementation and performance tracking.

Key Responsibilities

Marketing Strategy & Planning

Develop and implement the company’s overall marketing strategy aligned with growth goals
Identify and prioritize marketing channels that drive qualified leads and brand visibility
Plan and execute campaigns that support property acquisitions, developments, and brand awareness
Work closely with leadership to align marketing initiatives with business objectives

SEO & Organic Growth

Develop and oversee the company’s SEO strategy to increase organic traffic and search visibility
Conduct keyword research and optimize website content for search rankings
Collaborate with web developers or content creators to improve on-page SEO
Monitor search performance and identify opportunities to improve rankings and traffic

Paid Media & Digital Campaigns

Plan and manage paid advertising campaigns including Google Ads, Meta Ads, and other relevant platforms
Optimize campaigns to improve conversion rates and cost efficiency
Track campaign performance and adjust strategies based on data insights
Identify new paid media opportunities to drive targeted traffic and leads

Lead Generation & Conversion

Design marketing funnels to convert traffic into leads and inquiries
Improve website landing pages and conversion paths
Track and analyze marketing metrics including traffic, leads, and campaign ROI
Implement systems for capturing, tracking, and nurturing leads

Content & Brand Marketing

Coordinate the development of marketing content including website content, articles, and promotional materials
Support brand development and ensure consistent messaging across channels
Help grow the company’s digital presence through strategic content initiatives
Collaborate with designers, freelancers, or agencies when needed

Required Qualifications

5+ years of marketing experience, preferably in real estate, property development, or related industries
Strong understanding of digital marketing strategy and lead generation
Experience managing SEO strategies and improving organic search performance
Experience running or overseeing paid media campaigns (Google Ads, Meta Ads, etc.)
Strong analytical mindset with the ability to interpret marketing data and performance metrics
Excellent English communication skills (written and spoken)
Ability to operate in a fast-paced, entrepreneurial environment

Preferred Qualifications

Experience marketing real estate investments, residential developments, or property services
Familiarity with local SEO strategies for real estate markets
Experience with marketing tools such as:
- Google Analytics
- Google Search Console
- SEMrush / Ahrefs
- HubSpot or other CRM systems
- Marketing automation tools
Experience coordinating with designers, content creators, or external marketing partners

Key Traits for Success

Strategic thinker
You understand how marketing initiatives connect to broader business goals.

Data-driven
You rely on analytics and performance metrics to guide decisions.

Hands-on operator
You are comfortable both planning strategy and executing campaigns.

Creative problem solver
You identify new ways to generate leads and increase visibility.

Highly organized
You manage multiple campaigns and initiatives without losing focus.

What Success Looks Like

Within the first 90 days:

A clear marketing strategy and roadmap is established
SEO improvements begin increasing organic visibility
Paid campaigns are structured and optimized
Lead generation systems are implemented or improved

Within 6–12 months:

The company’s online presence and brand visibility have significantly increased
Marketing campaigns consistently generate qualified inquiries and leads
Clear reporting systems provide visibility into marketing performance and ROI

Marketing Manager - 18304