Marketing Director (Real Estate | Growth & AI-Driven Strategy)

Location: Remote
Employment Type: Full-Time | Independent Contractor
Work Schedule: U.S. Business Hours (EST overlap preferred)

About the Company

We are a growing U.S.-based real estate investment and development group focused on acquiring, developing, and managing residential properties across multiple markets.

As we scale our portfolio and expand our market presence, we are seeking a Marketing Director to take full ownership of marketing strategy, execution, and revenue impact.

The Role

We are looking for a strategic, revenue-focused Marketing Director who can architect and execute a modern marketing engine for a real estate business.

This is a high-impact leadership role responsible for:

Building and owning the end-to-end marketing strategy
Driving qualified deal flow and revenue growth
Leveraging AI tools and automation to create scalable marketing systems

You will work directly with leadership to connect marketing performance to real business outcomes—including acquisitions, investor interest, and pipeline growth.

This is not a traditional brand role. This is a growth and revenue role.

Key Responsibilities

Marketing Strategy & Revenue Growth

Develop and own the company’s full marketing strategy tied to revenue outcomes
Identify and prioritize channels that directly contribute to deal flow, acquisitions, and ROI
Build a scalable growth engine that consistently generates qualified opportunities
Partner with leadership to align marketing with investment and expansion goals

AI Integration & Marketing Systems

Identify and implement AI tools to improve:
- Content creation
- Lead generation
- Campaign optimization
- Workflow automation
Build automated marketing systems and funnels that reduce manual effort and increase output
Continuously test and внедр (deploy) new AI-driven growth strategies

Lead Generation & Conversion Optimization

Design and optimize high-converting funnels for:
- Seller leads
- Investor inquiries
- Property interest
Improve landing pages, user journeys, and conversion paths
Implement systems for lead capture, tracking, and nurturing
Own performance metrics such as:
- Cost per lead
- Conversion rates
- Pipeline value
- Marketing-attributed revenue

Paid Media & Performance Marketing

Oversee and optimize paid channels including:
- Google Ads
- Meta Ads
- Other relevant acquisition platforms
Allocate budget based on ROI and performance data
Continuously test creatives, audiences, and funnels to improve efficiency

SEO & Organic Growth

Lead SEO strategy focused on high-intent traffic and local market visibility
Optimize website structure, content, and technical SEO
Identify opportunities to dominate real estate search queries in target markets

Brand & Content Strategy

Develop a content strategy that drives trust and inbound leads
Position the company as an authority in:
- Real estate investment
- Development
- Market insights
Ensure consistent messaging across all channels

Analytics & Reporting

Build dashboards and reporting systems to track:
- Campaign performance
- Lead quality
- ROI by channel
Use data to continuously refine strategy and improve results

Required Qualifications

6–10+ years of experience in marketing, growth, or demand generation
Proven track record of driving revenue through marketing
Strong experience in performance marketing (paid + organic)
Experience building lead generation funnels and conversion systems
Hands-on experience with AI tools in marketing workflows
Strong analytical mindset with ability to tie marketing to business outcomes
Excellent English communication skills

Preferred Qualifications

Experience in real estate, property development, or investment marketing
Experience generating seller leads, investor leads, or deal flow
Familiarity with:
- Google Analytics / GA4
- CRM systems (HubSpot or similar)
- SEO tools (Ahrefs, SEMrush)
- Marketing automation platforms
Experience managing freelancers, agencies, or internal teams

Key Traits for Success

Revenue-driven: You think in pipeline, ROI, and growth—not just campaigns
Strategic operator: You can build the plan and execute it
AI-forward: You actively leverage new tools to move faster and smarter
Data-obsessed: You make decisions based on performance metrics
Builder mindset: You create systems that scale

What Success Looks Like

First 90 Days

Clear marketing strategy tied to revenue goals
AI tools integrated into workflows
Initial campaigns launched and optimized
Lead generation systems implemented or improved

6–12 Months

Consistent flow of qualified leads and deal opportunities
Measurable contribution to revenue and acquisitions
Scalable, AI-powered marketing engine in place
Clear visibility into marketing ROI and performance

Marketing Director (Real Estate | Growth & AI-Driven Strategy) - 18304