We’re looking for a Director of Marketing who can turn brand momentum into real retail growth. This role will lead the campaigns and activations that drive velocity, increase household penetration, and expand awareness for two fast-growing functional nutrition brands.

NextFoods

At NextFoods, our promise is simple: we make the journey to better health feel as good as the results. As the parent company of GoodBelly and Cheribundi, we blend science and nature to create effective, enjoyable products that support gut health, recovery, and everyday wellness. Headquartered in Boulder, CO, our products have been trusted by elite athletes and wellness-minded consumers alike since 2006.
We’re a lean, fast-moving team building the next generation of category-defining brands. If you're looking for meaningful work, real ownership, and the chance to shape what’s next in functional nutrition, you’ll feel right at home here

What You Will Do

We’re hiring a Director of Marketing to lead the campaigns and programs that drive in-store velocity, household penetration, and retail awareness for both GoodBelly and Cheribundi.
This role owns the intersection of brand, shopper, and retail execution. You’ll lead creative, agency partners, media strategy for retail-driving campaigns, and all shopper activation across key customers. You’ll partner closely with Sales to align quarterly retailer priorities and turn them into smart, high-impact marketing plans.

Retail-Driving Campaigns:

Build and run integrated campaigns that drive consumers into retail and accelerate velocity.
Own messaging and creative direction for all retail-facing work, from briefs to final assets.
Lead agency partners across creative, media, and shopper to deliver high-quality output.
Develop strong performance readouts with clear insights and next-step recommendations.

Shopper Marketing:

Own shopper activation across priority accounts.
Develop quarterly activation plans tied to retailer priorities, resets, and promo windows.
Manage budgets and optimize ROI across campaigns.
Create repeatable playbooks for future campaigns.

Creative & Messaging Ownership:

Lead creative development for all retail activations: messaging, positioning within campaigns, content needs, asset production.
Raise the bar on quality, consistency, and retailer relevance.
Build a testing framework to improve creative effectiveness over time.

Cross-Functional Leadership & Sales Partnership:

Manage a tight quarterly rhythm with Sales to align activation by retailer and by quarter.
Build activation calendars tied to retailer priorities and distribution goals.
Serve as the strategic marketing partner in customer meetings when needed.
Ensure cross-functional clarity around campaigns, timing, and expected outcomes.

Who You Are

You are someone who wants real ownership, thrives in early-stage environments, and is excited to rapidly grow and scale two amazing consumer brands. You’re equal parts strategic thinker and hands-on builder, energized by turning big ideas into campaigns that move product off shelves.

Qualifications:

7–10+ years in CPG brand marketing, shopper marketing, or retail activation.
Demonstrated experience running campaigns that lift retail velocity.
Strong creative instincts - able to write sharp briefs and guide partners toward better work.
Fluency in cross-channel activation, including social, OOH, influencer, and in-store.
Strong analytical skills: able to interpret velocity data, build readouts, and tie results to business impact.
Experience partnering closely with Sales, ideally attending or supporting key retailer meetings.
Exceptional team leadership, stakeholder management, and strategic storytelling skills
Comfort in a lean environment with real ownership and limited layers.

Benefits

$160–200K base salary + performance bonus
Full medical, dental, vision
Unlimited PTO
Hybrid/remote flexibility
Employee discounts
Monthly paid volunteer time