Founding GTM Content & Positioning Lead

Location: Remote
Employment Type: Full-Time
Compensation: Competitive salary + early-stage equity package
Reports to: Co-Founder / CRO

About the Company

We are an early-stage B2B SaaS company building a new category in the revenue operations intelligence space.

Revenue and go-to-market teams spend an enormous amount of time on work that is effectively invisible — chasing answers across Slack, manually stitching together information from multiple systems, preparing for meetings, navigating internal approvals, and piecing together insights from scattered tools.

Our platform analyzes how revenue teams actually work across their tech stack — CRM, email, calendar, messaging tools, ticketing platforms, and more — revealing patterns that drive performance and operational efficiency.

Customers are already seeing measurable improvements in capacity and operational efficiency, and leadership teams are using these insights to inform executive-level decision making.

We are still early in our journey, which means the opportunity to shape the category narrative and growth story is wide open.

The Role

This role exists because we have strong traction, compelling proof points, and a powerful story — but we need someone who can turn that into the messaging, content, and sales assets that accelerate growth.

You will own the strategy and execution of how we communicate our product, our value, and the category we are helping define.

This is not a narrow content role. We are looking for someone with strong business judgment and exceptional communication skills who can translate real customer conversations into clear, persuasive assets that move deals forward.

You will work directly with the founders and GTM leadership team and collaborate with external design and production resources. Your responsibility is to own the thinking, positioning, and output that drives demand and supports revenue growth.

What You'll Own

Positioning & Messaging

Develop and continuously refine the company’s core messaging framework — how we talk about the problem we solve, the product we’ve built, and why it matters now.

This is an ongoing process informed by customer conversations, market feedback, and evolving product capabilities.

Sales Enablement Assets

Create the materials that help move deals forward, including:

Sales decks
Case studies
One-pagers
ROI frameworks
Product documentation

You will participate in customer and prospect conversations to understand what resonates and what objections arise — then translate those insights into high-impact assets.

Website Messaging

Own the messaging and copy across the company website.

You will work with design partners on implementation, but the strategic narrative and written content will be your responsibility.

Content & Thought Leadership

Build a content presence that resonates with senior GTM leaders and revenue operations professionals.

Examples may include:

Blog posts
LinkedIn thought leadership
Short-form insights
Strategic narrative pieces

The goal is to build credibility and attention among our target audience — not simply publish product announcements.

Customer Storytelling

Capture and amplify customer success stories in ways that resonate with prospective buyers.

This includes developing:

Case studies
Data-backed proof points
Customer quotes and narratives
Referenceable customer materials used throughout the sales process.

What Success Looks Like (First 90 Days)

Within your first three months, success would include:

A refined messaging framework used consistently across the company
At least three polished customer case studies ready for use in sales conversations
Updated website copy that reflects the company’s positioning and product direction
A defined content cadence and strategic publishing plan
Product marketing documentation supporting the platform’s key use cases
A clear understanding of what messaging resonates with buyers and a plan to double down on it
A marketing nurture strategy to maintain engagement with high-value prospects

Who We're Looking For

More than a specific title or background, we are looking for a combination of business thinking, communication skill, and execution ability.

Must-Have Qualities

Exceptional written communication skills — you can make complex ideas simple and compelling
Strong strategic thinking — you understand how businesses operate and how products drive outcomes
Builder mindset — you enjoy creating systems, assets, and narratives from scratch
Ownership mentality — you take responsibility for outcomes, not just tasks
High proficiency with AI tools to improve speed, leverage, and quality of output
2–5 years of experience in a role involving business analysis, product marketing, consulting, or strategic content creation

Strong Additional Experience

Background in B2B SaaS
Exposure to revenue operations, GTM teams, or customer success tooling
Experience in early-stage or startup environments
Experience producing sales enablement materials such as decks, case studies, or battlecards
Experience managing external design or production partners

This Role May Not Be a Fit If

You prefer working within highly structured organizations with large teams
You specialize in only one marketing channel or discipline
You prefer narrowly defined responsibilities with clear handoffs
You are primarily motivated by base salary rather than long-term equity upside

Why Join

This is an opportunity to help define a new category in B2B SaaS and shape how the market understands it.

You will work directly with the founding team in a fast-moving environment where the right messaging and positioning can directly influence revenue growth.

Highlights include:

Early-stage equity with meaningful upside
Direct collaboration with founders and GTM leadership
Real customer traction and measurable product impact
The chance to shape the narrative for a new category in the market
Immediate visibility into the impact of your work

Founding GTM Content & Positioning - 57830080921