Job Title: Meta Ads Strategist / Media Buyer

Salary: TBD (client is willing to match your rate; based on experience)
Schedule: Part time | 3-4 hours/week
Start Date: ASAP

About the Company

A U.S.-based education company that teaches doctors high-converting patient consult and financial systems.

We are looking for a strategic Meta ads manager to oversee and optimize Facebook & Instagram campaigns for a high-ticket consulting business serving chiropractors in the U.S. who own a practice (~ 30K audience size).

This is not a task-based ad operator role.
We are looking for someone who can analyze performance, diagnose problems, and recommend clear strategic changes.

Our ad spend averages $8K–$12K/month, generating leads and call bookings for a premium coaching program.

This role requires someone who understands funnel economics, customer acquisition cost, and creative testing strategy, not just Ads Manager settings.

What You Will Be Responsible For

Reviewing campaign performance 2-3x weekly and identifying optimization opportunities
Recommending budget allocation across campaigns and ad sets
Diagnosing issues related to lead quality, conversion rates, and CAC
Identifying when campaigns should be scaled, paused, or restructured
Providing direction on new ad creative concepts and testing angles
Monitoring frequency, creative fatigue, and audience overlap
Recommending improvements to campaign structure and targeting
Ensuring conversion tracking and optimization events are set correctly

What This Role Does NOT Include

This role is strategy and optimization only.

You will NOT be responsible for:

Video editing
Graphic design
Creating ad creatives
Writing landing pages
Building funnels

You will direct what needs to be tested or improved weekly, and our internal team will produce the assets.

Ideal Candidate

You think like a growth strategist, not just a platform operator.

You are comfortable diagnosing:

Why leads may be cheap but not converting
When creative fatigue is hurting performance
When campaign structure is limiting scale
How to optimize for customer acquisition cost, not vanity metrics (i.e. CPM, engagement)

Experience Requirements

Experience managing Meta ad accounts spending $5K+/month
Proven experience with lead generation or high-ticket offers
Strong understanding of CAC, funnel conversion rates, and LTV
Ability to analyze performance data and make clear recommendations
Comfortable explaining optimization decisions

Meta Ads Strategist / Media Buyer - 18378