Head of Marketing

Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours (6 am Pacific Time)

Role Overview

The Head of Marketing will own the strategy and execution of marketing efforts, aligning brand positioning, demand generation, lead generation, and revenue growth.

This is a hands-on leadership role. You will connect marketing investment directly to pipeline and revenue performance while building a scalable growth engine. You will work closely with the Founder, oversee fractional specialist partners (performance marketing, content marketing, and ecommerce), and drive measurable results across the full customer journey.

What You’ll Own

Strategy & Positioning

Clarify and refine vertical positioning
Define and evolve ideal customer profiles (ICPs)
Translate revenue targets into an annual marketing plan

Brand & Category Authority

Grow branded search and category visibility amongst ICP
Develop educational content aligned to priority segments
Elevate case studies and customer proof

Demand Generation, Lead Generation & Funnel Performance

Build and manage the MQL → SQL → Revenue funnel
Improve lead quality, conversion rates, and sales cycle efficiency
Oversee paid search and digital performance channels

Measurement & Accountability

Own all key business and marketing metrics, including CPL, CPA, close rate, and revenue contribution
Own the marketing dashboard and reporting cadence, bringing visibility and confidence to marketing performance
Optimize marketing investment based on performance data

Team Leadership & Sales Collaboration

Direct and integrate fractional marketing specialists
Align marketing closely with sales and operations
Build scalable systems and processes

What Success Looks Like

In the first 12 months, you will:

Increase qualified pipeline in our priority vertical
Improve conversion rates across the funnel
Strengthen brand recognition and category authority
Build a disciplined marketing measurement framework
Contribute meaningfully to revenue growth targets

Ideal Background

6–10+ years in growth marketing, demand generation, or B2B marketing leadership
Experience in high-consideration purchase environments
Strong understanding of performance marketing and funnel optimization
Proven ability to connect marketing metrics to revenue outcomes
Comfortable working in a founder-led, entrepreneurial environment
Experience in wellness, fitness, home improvement, or environment sectors

Head of Marketing - 18396