Creator Marketing Manager

Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours

Job Overview

The Creator Marketing Manager is a key role within our creative agency, responsible for developing and executing influencer marketing campaigns across entertainment verticals. This role requires a genuine passion for film culture and fan communities, deep fluency across social platforms, and strong interpersonal skills to navigate creator and client relationships.

The ideal candidate brings 3–5 years of experience in influencer or entertainment marketing, a natural ability to build trust with creators and partners, and a confident, relationship-led approach to outreach and negotiation.

Key Responsibilities

Social Editorial

Support the Social Editorial program — a client-facing initiative focused on building film and entertainment communities across Instagram, TikTok, and YouTube
Manage both inbound and outbound creator outreach, identifying and engaging film enthusiasts, fan accounts, and entertainment-adjacent creators aligned with client campaigns
Build and maintain relationships with Instagram-first film community accounts, with a strong understanding of platform culture, content aesthetics, and community behavior
Identify emerging entertainment voices on TikTok and support timely, culturally relevant content placements that resonate with film and fandom audiences
Support YouTube creator relationships for longer-form editorial content, including reviews, reactions, and fandom-driven storytelling
Serve as a day-to-day client-facing contact for Social Editorial campaigns, communicating placement opportunities, creator updates, and performance insights clearly and professionally

Creator Marketing

Research, identify, and evaluate relevant creators aligned with client objectives and target audience
Develop and maintain relationships with creators, negotiating partnerships and securing collaboration opportunities
Create and execute influencer marketing campaigns, including briefing creators, managing content, and tracking performance
Review and understand creator contracts and lead on redline changes
Monitor industry trends and emerging platforms to stay current with influencer marketing best practices
Ensure campaigns stay within budget, with accurate tracking and timely influencer payments
Facilitate partnerships between creators, clients, and brands to drive cross-promotion opportunities
Collaborate with creative teams to develop content ideas aligned with client goals
Lead brainstorms and support pitch deck creation and presentation

Campaign Analysis & Reporting

Track and analyze KPIs for influencer campaigns and Social Editorial efforts
Prepare reports and presentations communicating campaign results, insights, and recommendations to clients and internal stakeholders
Continuously monitor and optimize campaigns based on data-driven insights to maximize performance and ROI

Client Relationships

Serve as a primary point of contact for clients, ensuring clear and effective communication throughout the campaign process
Collaborate with account managers, creative teams, and social teams to align strategies and deliver strong client service
Foster relationships with external partners including creators, talent agencies, and reps

Team & General

Provide guidance and support to Creator Marketing Coordinators and team members supporting campaigns
Work closely with the Global Creator team to prioritize and delegate work effectively
Represent the company at trade and industry events
Lead by example in adopting office and business management processes
Deliver against key competencies and agreed S.M.A.R.T. objectives

Qualifications & Skills

3–5 years of experience in influencer, creator, or entertainment marketing — agency experience preferred
A genuine passion for film, TV, and entertainment culture; you know the fandoms, follow the conversation, and understand what drives engagement in these communities
Proven experience working with or within entertainment-focused social communities — fan accounts, film TikTok, cinephile spaces, and similar
Fluency across Instagram, TikTok, and YouTube, with a strong understanding of how content culture and community behavior differ across platforms
Strong interpersonal and communication skills — comfortable negotiating placements and managing ongoing creator relationships with a relationship-led, non-transactional approach
Natural relationship-builder who connects authentically with creators, fans, and partners at all levels
Highly organized, with the ability to manage multiple campaigns and priorities simultaneously
Comfortable operating in a fast-moving, sometimes ambiguous environment — able to read a room, adjust tone, and build trust over time

Creator Marketing Manager - 18408