Senior Growth & Marketing Manager (AI-First, HubSpot Expert) - Job code 18427

Remote – Philippines, Latin America, or South Africa
Salary - $2500 - $3000 per month

About the Company

We are a SaaS and data company serving real estate investors in the tax lien and tax deed space. The platform provides data, software, and educational resources that help investors identify, analyze, and capitalize on distressed property opportunities.

The business offers a mix of subscription software and data products, along with premium programs and partnership opportunities designed to guide customers from initial engagement through long-term collaboration.

Role Overview

We are hiring a Senior Growth & Marketing Manager to own marketing end-to-end: strategy, execution, and optimization. This is a hands-on leadership role where you will act as a one-person marketing engine, responsible for everything from creative production and funnel development to lifecycle automation and revenue-driving campaigns.

This is an AI-first role. You will write, design, edit, build, and ship marketing assets including static images, video visuals, ebooks, funnels, offers, social content, email campaigns, and HubSpot workflows.

Leadership will provide high-level direction, but you will define priorities, craft strategies, and execute with strong ownership.

You will work closely with the sales team through HubSpot to ensure tight alignment between marketing activity and revenue outcomes.

What You Will Own

1. Growth Strategy, Funnels, and Revenue Impact

Design and own marketing funnels that move users from:
newsletter subscriber → trial/user → paid software subscriber → premium programs or partnerships
Lead growth initiatives across the full funnel, from awareness to high-ticket conversions.
Define key marketing KPIs and implement a simple reporting framework to measure performance.
Translate high-level business goals into clear campaigns, priorities, and growth experiments.

2. HubSpot Leadership & Lifecycle Automation

This is a HubSpot-heavy role, and you will be responsible for the platform end-to-end.

Responsibilities include:

Leading the implementation of HubSpot as the core marketing system.
Structuring data architecture, integrations, and best-practice CRM workflows.
Designing segmentation, lead scoring, and lifecycle automation.
Building automated sequences including:
- lead nurture
- onboarding
- reactivation
- win-back campaigns
Managing lifecycle flows across a 100,000+ contact database.
Structuring pipeline and handoff processes between marketing and sales.
Building dashboards and reports to track marketing performance.
Continuously identifying optimization opportunities based on campaign and funnel data.

Candidates should already be advanced HubSpot users, ideally with certifications and prior implementation experience.

3. Creative & Content Production

This role requires hands-on asset creation, not just marketing management.

Responsibilities include:

Designing static creative assets such as ads, social graphics, and campaign visuals.
Producing short-form video assets (shorts, reels-style clips, explainers) using AI tools and lightweight editing platforms.
Creating ebooks, lead magnets, and downloadable marketing assets.
Managing content and layout for web pages and blog posts on a Webflow-based website.
Ensuring all creative assets are optimized for conversion and campaign performance.

4. Email Marketing, Newsletters, and List Growth

Plan, write, design, and deploy newsletters and email campaigns.
Build and maintain automated lifecycle email sequences.
Test messaging, offers, and segmentation strategies to improve engagement and conversions.
Develop reactivation and win-back campaigns for inactive subscribers.
Continuously optimize subject lines, layouts, and CTAs through experimentation.

5. Social Media and Organic Growth

Plan and execute a social media content strategy.
Repurpose existing content (blogs, webinars, newsletters) into posts, threads, carousels, and short-form videos.
Track how social channels contribute to list growth, traffic, and funnel performance.

6. Paid Marketing Support

Collaborate with paid advertising support to develop campaigns and offers.
Create required ad assets including:
- visuals
- copy
- landing pages
- lead magnets
Review performance data and optimize campaigns based on results.

Day-to-Day Working Style

Set weekly priorities based on initiatives that will drive business growth.
Participate in a weekly planning meeting to review campaigns, experiments, and metrics.
Join brief daily check-ins to ensure alignment and remove blockers.
Operate with high autonomy and reliability — tasks should be executed accurately and on time without constant oversight.

AI-First Expectations

This role requires extensive use of AI tools to increase output and efficiency.

You will be expected to:

Use AI tools for copywriting, visuals, research, and content creation.
Develop workflows that allow you to produce significantly more output than traditional marketing roles.
Continuously improve your AI-driven marketing stack.
Demonstrate how AI enables you to scale production and campaign velocity.

All reasonable AI tools required for the role will be supported.

What Success Looks Like (First 6–12 Months)

HubSpot is fully implemented and operating as the central marketing system.
Marketing automation and lifecycle flows are driving engagement and conversions.
Consistent campaigns, newsletters, and social content are producing measurable results.
High-converting funnels are live for core products and premium programs.
Leadership has clear dashboards showing performance across marketing channels.
Marketing initiatives can run reliably with minimal oversight.

Required Experience & Skills

4–6+ years in digital marketing, growth marketing, or CRM/lifecycle marketing roles.
Advanced HubSpot Marketing expertise, including implementations and automation design.
Strong experience building and optimizing marketing funnels.
Experience marketing B2B SaaS, data products, or education/coaching programs.
Proven ability to personally create:
- static marketing creatives
- simple video content
- ebooks and lead magnets
- landing pages and sales pages
Strong copywriting skills for:
- emails
- funnels
- landing pages
- social content
Demonstrated impact on revenue-driven campaigns.
Strong experience using AI tools for marketing workflows.
Strong understanding of marketing analytics and KPI tracking.

Nice-to-Have

Experience marketing to real estate, financial, or investment audiences.
Experience managing marketing pages in Webflow.
Experience operating as a solo marketer or early marketing hire in a growing company.

Ideal Candidate Profile

Extreme ownership: takes responsibility for outcomes and execution.
Detail-oriented: produces accurate, polished work consistently.
Self-directed: proactively identifies opportunities and launches campaigns.
Creative and resourceful: develops compelling offers and marketing angles.
Comfortable with ambiguity: turns high-level goals into structured campaigns and deliverables.

Role Details

Title: Senior Growth & Marketing Manager
Location: Remote (Philippines, Latin America, or South Africa preferred)
Schedule: Ideally 9:00–17:00 Eastern Time with reliable overlap for meetings
Type: Full-time
Reports to: Leadership team

Senior Growth & Marketing Manager - 18427