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Role: Growth Marketer and Content Lead

Priority Location: South Africa

Working Hours: 40 hours per week (Mon - Fri) US Pacific Time

Salary Range: USD 2600 - 2900 base per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About the Company:

The company is a leading countertop fabrication and installation company with multiple locations across British Columbia and Alberta. We serve both residential and commercial customers through retail showrooms and a wholesale channel supplying builders, contractors, and designers. We are growing and looking for a talented marketer to help drive that growth across digital and traditional channels.

About the Role:

We’re looking for a Growth Marketer to own and execute our marketing strategy across digital and print channels. You’ll manage our social media presence, run paid advertising campaigns, support email marketing, maintain our website, and coordinate the production of print marketing materials. This is a hands-on role where you’ll work closely with our sales and branch teams to drive leads, strengthen our brand, and support revenue growth across all locations.

What You’ll Do:

Digital Marketing

Manage and execute the company’s social media strategy across LinkedIn, Facebook, and Instagram — including creating content, scheduling posts, and engaging with followers
Plan, launch, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads — including audience targeting, ad creative testing, and a focus on ROI
Track lead-to-sale conversion metrics to connect marketing activity to revenue outcomes and continuously refine targeting and messaging
Manage the company’s email campaigns and automations, including building automated sequences and lead nurture funnels
Assist with website content updates and ensure the site reflects current promotions, products, and branch information
Implement and maintain SEO best practices to improve organic search visibility
Analyze marketing performance data using tools like Google Analytics, and make recommendations to improve results
Maintain a marketing calendar to coordinate campaigns, content, and promotions across all channels

Print & Marketing Collateral

Note: This is not a graphic design role. You’ll coordinate with designers and vendors to produce materials and make minor updates to existing templates and collateral using tools like Canva.

Coordinate the production of print marketing materials, including brochures, flyers, signage, and in-store displays — working with designers and print vendors
Make minor updates to existing marketing templates and collateral as needed (e.g., pricing changes, new product additions, branch-specific details)
Work with internal teams to ensure each location has up-to-date marketing materials
Maintain a central library of marketing assets for use across all branches
Ensure brand consistency across all digital and print materials

Sales & Branch Support

Work with branch teams to identify local marketing opportunities and support location-specific campaigns
Support sales teams with marketing materials, promotions, and product launch collateral
Collaborate with the team to source and generate content for social media and digital marketing
Coordinate with advertising platforms, agencies, and other external partners as needed

Required Key Qualifications & Skills:

3+ years of experience in a digital marketing or growth marketing role
Strong skills in social media management — creating content, scheduling posts, and engaging with audiences
Proficiency in managing paid advertising campaigns on Facebook/Meta and Google Ads, with the ability to optimize for ROI
Experience with email marketing platforms, including building automated campaigns and funnels
Data analysis skills to track, report on, and improve marketing performance
Excellent written English communication skills for creating social media copy, ad copy, and marketing content
Familiarity with tools and platforms used in digital marketing (e.g., social media scheduling, ad platforms, Google Analytics)
Strong organizational and project management skills to manage multiple initiatives across digital and print channels
Comfort using AI tools (e.g., ChatGPT, Claude, Midjourney, Canva AI) to accelerate content creation, copywriting, and marketing workflows
Ability to work independently with minimal oversight across time zones

Preferred Qualifications & Skills:

Understanding of SEO best practices, even if not directly executing technical SEO work
Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating or editing marketing materials
Experience coordinating print production with external vendors and printers
Familiarity with HubSpot or similar CRM/marketing automation platforms
Experience in marketing for a multi-location or franchise business
Background in B2B or trades/construction/home improvement industries is a plus
Demonstrated experience integrating AI tools into day-to-day marketing workflows to improve speed and output quality

Growth Marketer & Content Lead - 58025274889