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Role: Marketing Manager / Full-Stack Growth Marketer (DTC + Social Commerce)
Priority Location: Latin America and South Africa
Working Hours: XXam - XXPM (Mon - Fri) EST
Salary Range: $2000 - $3500 per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor
Type of job: Remote

About the Company:

We are a fast-growing, founder-led consumer brand company operating at the intersection of confectionery and social commerce.

About the Role:

We’re looking for a highly hands-on, full-stack Growth Marketer who can own both strategy and execution across our two brands. This is not a purely strategic or managerial role. You’ll be the driver of growth, building and operating a content and performance engine from the ground up, especially across short-form video platforms.

You should be equally comfortable:

Developing growth strategy
Creating and editing content
Managing posting and optimization
Experimenting rapidly with trends and formats

Key Responsibilities:

Social & Content Growth (Primary Focus)

Own and execute growth strategy across TikTok and Instagram
Create, edit, and publish short-form video content using tools like CapCut
Stay deeply trend-aware (“chronically online”) and rapidly adapt content to platform trends
Build authentic engagement (not vanity metrics)

Build a Content Engine for Womple

Develop high-volume, high-quality content that educates users on the product
Create explainer videos, demos, and UGC-style content
Coordinate with creators or UGC contributors where needed
Drive conversion improvements on both TikTok Shop and Amazon

Drive Brand Awareness for Sweet Dreams

Expand digital presence and storytelling
Translate a wholesale-led brand into a social-first consumer brand
Increase reach and engagement through creative campaigns and consistent posting

Full-Funnel Ownership

Plan and execute campaigns from awareness → engagement → conversion
Analyze performance and continuously optimize content and distribution
Test new formats, hooks, and messaging

Cross-Functional Execution

Work alongside freelancers, agencies, and designers
Act as the central owner/operator across fragmented resources
Maintain a high level of accountability without requiring a large team

Required Qualifications & Skills:

Proven experience in growth marketing + content execution (not just strategy)
Deep understanding of TikTok content dynamics and trends
Strong video editing and content creation skills (especially short-form)
Ability to move fast, test often, and iterate based on performance
Comfortable being both strategic and in-the-weeds executional

Ideal Candidate:

Has built or scaled a content engine for a DTC or e-commerce brand
Experience driving sales via TikTok Shop and/or Amazon
Familiar with UGC workflows and creator coordination
Entrepreneurial mindset; thrives in lean, fast-moving environments
Self-starter who takes full ownership without needing heavy structure

Marketing Manager | 18515