Paid Social Hacker
Full-Time | Remote / Wherever You Do Your Best Work

About the Role
We are the world's first unbleached diaper company, harnessing the power of fungi to help solve the global plastic crisis. Founded by a serial entrepreneur behind multiple successful consumer brands, we’re a fast-moving, mission-driven CPG company on a mission to change the way the world thinks about diapers — for baby, parent, and planet.

We’re growing fast and need a paid media rockstar to help us scale.

Who We're Looking For
We’re a scrappy, fast-moving startup and need a paid media wizard who can take creative and turn it into revenue — fast. You won’t have a huge team behind you. You’ll have great assets, a real budget, and full ownership to go build something.

If you’ve ever refreshed your ad dashboard at midnight because you were too excited about a campaign to sleep, keep reading.

What You'll Actually Do

Paid Social

Launch and scale paid campaigns across Meta, TikTok, Pinterest, YouTube — wherever customers are scrolling
Adapt creative assets into all formats, specs, and placements required by each platform
Build audiences from scratch — lookalikes, retargeting, interest stacks — and continuously test
Kill what isn’t working. Double down on what is. Repeat.
Run constant A/B tests across creative, copy, hooks, CTAs, and landing pages
Own the budget and performance metrics (ROAS, CPA, CTR)
Provide clear, data-backed direction to the creative team
Stay ahead of platform changes and trends

Google Ecosystem

Build, manage, and scale campaigns across Google Ads (Performance Max, Shopping, Search, Display)
Own keyword strategy, bid management, and targeting
Manage and optimize Google Merchant Center feeds
Use GA4 for deep performance analysis and attribution

TikTok Shop

Own and grow TikTok Shop presence, including listings, affiliates, and shoppable content
Translate trends into paid growth opportunities

Data & Analytics

Build and maintain performance dashboards
Analyze campaign data and drive continuous optimization
Own CAC, ROAS, LTV, and subscription KPIs
Run structured testing frameworks
Manage attribution and evaluate tools like Triple Whale vs. Northbeam

You Might Be Our Person If…

You have 3–5+ years running paid media for a fast-growing DTC or CPG brand with proven results
You know Meta Ads Manager inside out and have experience with TikTok Ads, Pinterest, and YouTube
You have strong Google Ads experience (PMax, Shopping, Search)
You can jump into tools like CapCut or Canva to test ideas quickly
You’ve managed and scaled meaningful ad budgets profitably
You understand subscription models and LTV-driven growth
You thrive in fast-paced environments with full ownership
You’re highly data-driven and can tell stories through numbers

Bonus Points 🍄

Experience with Amazon Ads or DSP
Familiarity with Snapchat, CTV, or programmatic
Experience with affiliate or influencer amplification
Built and scaled a paid media program from scratch
Exposure to parenting, sustainability, or wellness industries

Why This Role Stands Out

You’ll own paid media end-to-end with zero micromanagement
Work directly with an experienced founding team
Competitive pay + performance-based incentives
Remote-friendly, async culture focused on results
Early-stage growth opportunity with real impact

Paid Social Hacker (Social Media/Paid Ads Manager) (Remote) - 58135722027