Business Development & Revenue Operations Lead

Location: Remote (LATAM or South Africa Preferred)
Employment Type: Full-Time
Compensation:

Base: Competitive
Variable: Performance-based (meetings booked, pipeline generated, deals closed)
Reports To: Founder / Leadership Team

About the Role

We are hiring a Business Development & Revenue Operations Lead to fix and scale our sales engine.

This is not a traditional sales role.

We are not looking for someone to “make more calls.”
We are looking for someone to diagnose, rebuild, and execute a high-performing sales process.

Our current challenge is not a lack of effort — it’s a lack of structure, positioning, and consistency. This role will bring clarity, systems, and strategy to how we generate and convert pipeline.

You will combine:

Business Development execution (outreach, follow-ups, reactivation)
Sales strategy (messaging, qualification, positioning)
Revenue operations (process design, CRM optimization, funnel tracking)

The Opportunity

Fix a broken and underperforming sales process
Build a scalable outbound + inbound system
Introduce AI-driven sales workflows
Work directly with leadership and influence revenue growth

What You’ll Own

1. Sales Process Diagnosis & Rebuild

Audit current sales efforts across:
- Cold outreach
- Inbound lead handling
- Dormant account reactivation
Identify breakdowns in:
- Messaging
- Targeting
- Follow-up structure
- Conversion points
Design and implement a clear, repeatable sales process

2. Pipeline Generation (Outbound + Reactivation)

Build and execute outbound strategies targeting Marketing Directors
Reactivate dormant leads and past opportunities
Develop structured outreach sequences (email, LinkedIn, etc.)
Optimize messaging to move beyond “generic pitches” into strategic conversations

3. Inbound Lead Qualification & Conversion

Manage and qualify inbound leads with a goal of scaling toward 100+ qualified leads/month
Lead discovery conversations focused on:
- Business needs
- ROI and execution strategy
- Agency fit and differentiation
Improve conversion rates by elevating the quality of sales conversations

4. AI-Powered Sales Enablement

Use AI tools (e.g., ChatGPT) to:
- Analyze call transcripts
- Generate and refine sales scripts
- Build objection-handling frameworks
Standardize messaging across the team
Continuously improve scripts based on real performance data

5. CRM & Revenue Operations (HubSpot)

Own and optimize the sales pipeline in HubSpot
Build and maintain:
- Deal stages
- Automation workflows
- Follow-up sequences
- Reporting dashboards
Track key metrics:
- Lead-to-meeting conversion
- Meeting-to-close conversion
- Pipeline velocity

6. Performance Tracking & Optimization

Treat sales as a data-driven funnel
Identify what’s working and what’s not — and adjust quickly
Run experiments across messaging, channels, and targeting
Provide regular reporting and actionable insights to leadership

What We’re Looking For

This role requires a hybrid operator — someone who can think strategically but also execute daily.

You should be comfortable owning ambiguity, building systems from scratch, and improving them over time.

Required Qualifications

Proven experience in business development, sales, or revenue operations
Experience owning or improving a sales process end-to-end
Strong communication skills — especially in consultative / strategic selling
Ability to engage senior stakeholders (e.g., Marketing Directors)
Experience using a CRM (preferably HubSpot)
Strong organizational and pipeline management skills

Strong Advantages

Background in strategy, operations, or consulting (MBA-style thinking is a plus)
Experience selling marketing services, agencies, or B2B services
Experience reactivating dormant leads or rebuilding underperforming pipelines
Hands-on experience using AI tools in sales workflows
Experience working with US-based clients

Key Traits for Success

Systems thinker: You fix processes, not just symptoms
Analytical: You use data to guide decisions
Strategic communicator: You can elevate conversations beyond surface-level sales
Proactive: You take ownership without waiting for direction
Resilient: Comfortable iterating in an evolving environment

Key Success Metrics

Number of qualified meetings booked
Reactivation rate of dormant accounts
Inbound lead conversion rate
Pipeline growth and velocity
Close rate improvement
Implementation of scalable, repeatable sales processes

What This Role Is Not

Not an SDR/appointment setter role
Not a script-reader or volume-based caller
Not limited to execution — strategy and systems ownership are core

Why This Role Matters

Our growth is currently constrained by an inefficient and inconsistent sales process.

This role will directly impact:

Pipeline generation
Conversion rates
Revenue growth

By bringing structure, clarity, and strategy, you will help transform sales from trial-and-error into a scalable engine.

Compensation Structure (Example)

Base: Competitive
Variable:
- Bonus per qualified meeting
- Commission on closed deals
- Performance-based incentives tied to pipeline growth

Business Development & Rev Ops Lead - 18595