Position : Paid Media Manager

Work Hours (Client) : 9am - 5pm EST - 4-6 hour overlap | Mon - Fri

Pay Range : $1500 - $2500 USD/month

(varies based on skill set and experience level)

Location of Search : South Africa, Philippines, Latin America or Any Region

Work Location : REMOTE

Company/Client Overview:

Founded in 2011, the company is committed to delivering health care services that are accessible, affordable, and comprehensive.

Duties and Responsibilities:

We’re looking for a strategic and data-driven Paid Media Manager to lead our digital marketing efforts, with a core focus on Google and Meta Ads. This role is essential in driving high-ROI campaigns that support growth across our digital channels. Experience in multi-location retail or healthcare environments is highly preferred, given the nature of our campaigns and audience.

Strategic planning, execution/launching, and optimization of paid digital media campaigns across Google Ads (Search, Display, Local Map Ads, Performance Max, Local Service Ads, YouTube, etce), Meta, TikTok, LinkedIn and other digital media.
Create and present campaign recommendations to leadership team.
Build and manage complex digital campaign structures.
Daily optimization of all digital media.
Own the implementation of tracking pixels.
Manage and track campaign budgets, bids, and pacing to maximize ROI and decrease CPC/CPA.
Analyze campaign performance metrics daily and deliver actionable insights to stakeholders
Create and maintain weekly dashboards to show end-to-end campaign conversions, highlighting weekly insights and optimization recommendations.

Collaborate with marketing, operations and clinical teams to optimize campaigns, ad copy, landing pages, and user flows
Develop strategies for customer acquisition and retention through paid channels
Stay on top of industry insights, trends, algorithm updates, and emerging ad formats
Conduct A/B testing and implement learnings to improve campaign outcomes

Minimum Requirements:

Language requirement: Strong written and verbal communication skills are required, as all roles will involve collaboration with the US-based team (accent is acceptable)

Experience: 5+ years of related experience
Industry: Retail or Healthcare (preferred)

5 years of hands-on experience related to the role
Expert level experience managing Google and Meta Ads campaigns (non-negotiable)
Proven success managing paid media in multi-location retail or healthcare industries
Strong analytical skills with the ability to interpret data and optimize based on performance
Expert proficiency with ad management tools and platforms (e.g., Google Ads Manager, Google Analytics, Google Tag Manager, Meta Business Suite, Looker Studio)
Experience managing six-figure ad budgets
Strong attention to detail
Excellent communication and collaboration skills
Availability for daily meetings/check-ins required during US-based business hours

Paid Media Manager - all regions - 58136136576