About our Client:

My client is a leader in their category (furniture) and selling across multiple retailers. They are growing across all channels and looking for an experienced Marketing Designer/Manager in the home and furniture categories to enhance their sales team.

Location: Ideal in Birmingham, AL or Pensacola, FL (open to remote)

About the Role:

This is a senior-level role for a professional who operates with equal confidence in a marketing strategy session and a production queue of 400+ images. You will be the primary creative and marketing engine for designated brands, responsible for both planning and hands-on execution across packaging, print, digital, and e-commerce. This role will work closely with a graphic designer and oversee the work from the brief to the final file.

Job Responsibilities:

Marketing Strategy & Execution

Lead the development and execution of marketing strategies that support product launches, retail programs, and brand growth
Translate product design, innovation, and features into clear, compelling consumer messaging tailored to both retail sell-in and consumer sell-through.
Partner closely with Sales and Product Design teams to align marketing strategy with product positioning and retailer requirements.
Own the planning, organization, and delivery of all marketing assets required for product launches and seasonal programs.
Identify and act on opportunities to improve marketing process efficiency, content quality, and asset management practices.

Design Production & Creative Execution

Design and produce all marketing and brand assets independently, including packaging, print collateral, sell-in presentations, digital ads, and e-commerce imagery.
Manage product photography from planning through final delivery, including shoot coordination, editing, color correction, file organization, and asset submission.
Leverage AI-generated visual assets when appropriate in lieu of traditional production photography, evaluating quality and applicability on a program-by-program basis.
Execute high-volume photo-editing and color-correction workflows with precision and consistency across large image libraries.
Explore, evaluate, and implement AI-driven creative tools and workflows to improve the efficiency of asset creation and expand overall marketing capabilities.
Develop and maintain production-ready files, templates, and brand standards that enable fast, consistent execution across programs.
Ensure all assets meet retailer specifications, print production standards, and brand guidelines before delivery.
Manage file organization systems and asset libraries so that product information and creative materials are accessible and up to date.

Brand, Content & Digital Channels

Maintain consistency across brand messaging, product storytelling, and visual presentation across all consumer and retail touchpoints.
Create, publish, and maintain product content in Syndigo, ensuring listings are accurate, complete, and optimized across all active retail syndication channels.
Develop and execute email marketing campaigns from concept through deployment, including content creation, layout, scheduling, and performance tracking.
Establish and enforce visual standards and production quality benchmarks in the absence of a dedicated design team.

Cross-Functional & Vendor Coordination

Collaborate with internal teams, including Product Design, Sales, and Leadership to gather inputs and align on creative direction.
Coordinate with external partners, including printers and production vendors, to ensure accurate and on-time delivery of physical assets.
Brief and manage outside vendors on an as-needed basis, maintaining quality control and timeline adherence.

Qualifications

Required

6 to 10 years of combined experience in marketing and graphic design, with demonstrated ownership of both strategy and production.
Expert proficiency in Adobe Creative Suite, with particular depth in Photoshop for high-volume image editing and color correction, and InDesign and Illustrator for print and digital production.
Proven track record producing packaging, print collateral, and e-commerce or digital assets to production-ready standards.
Experience working with or producing assets for major retail channels such as Costco, Sam's Club, or similar.
Ability to manage multiple concurrent programs and asset types while maintaining quality and meeting deadlines without a design support team.
Strong understanding of retail sell-in and sell-through marketing, and what motivates buyers and consumers at each stage.
Exceptional organizational skills with experience managing asset libraries, file systems, and production pipelines.

Preferred

Background in consumer products, hardlines, outdoor living, or a category with strong seasonal retail cadence.
Experience developing marketing plans alongside product design or development teams from concept through launch.
Familiarity with e-commerce content standards and retailer asset submission portals.
Comfort developing marketing copy and basic content direction in addition to visual execution.

Salary and Benefits

Base Salary:
Standard Health and Dental benefits
401K matching up to 5%
Remote work environment

Sr. Marketing Designer