Position: Senior Media Buyer & Creative Strategist (DTC/E-commerce Background)

Location: Remote (South Africa / LatAm / Philippines )

Work Schedule: 9am-5pm EST

Salary: $3500-$4500 (depending on experience)

Position Overview

CLIENT is looking for a versatile Media Buyer & Creative Strategist (DTC/E-commerce Background) to own both the performance and creative direction of paid advertising campaigns. This hybrid role blends data-driven media buying with creative concept development, ensuring campaigns are not only strategically targeted but also compelling and high-converting. The ideal candidate is analytical, creative, and comfortable managing both campaign execution and creative ideation.

Key Responsibilities

Media Buying

Plan, launch, and manage paid advertising campaigns across platforms such as Meta, TikTok, Google, and YouTube.
Conduct audience research, build targeting strategies, and forecast budgets and expected outcomes.
Monitor and optimize campaigns to improve ROAS, CPA, CTR, and other key performance metrics.
Implement A/B tests for audiences, creatives, landing pages, and bidding strategies.
Set up and manage tracking (pixels, events, UTMs) to ensure accurate attribution.
Generate performance reports and provide actionable insights to the team or stakeholders.

Creative Strategy

Develop creative angles, hooks, scripts, and messaging frameworks for ads and short-form content.
Analyze platform trends, audience behavior, and competitor ads to create data-backed creative concepts.
Produce creative briefs, storyboards, and direction for designers, editors, and content creators.
Collaborate with the media buying side to align creative outputs with performance learnings.
Review creative performance and identify winning patterns to influence iteration and future content.
Maintain brand consistency while pushing creative experimentation and testing.

Qualifications

Masters Degree in Related Field
6+ years of proven experience in both media buying and creative strategy, ideally in a performance-driven environment.
Proficiency with major ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads, etc.).
Strong analytical skills with the ability to turn data into clear strategy decisions.
Ability to craft compelling ad concepts, hooks, and scripts.
Solid understanding of direct-response marketing, consumer psychology, and emerging content trends.
Experience working with creative teams or creators to bring ideas to life.
Strong communication, organization, and project management skills.
Ability to thrive in a fast-paced, experiment-heavy environment.

Senior Media Buyer & Creative Strategist (DTC/E-commerce Background) 58208413018