Chief Marketing Officer (CMO)

Location: Remote (South Africa or Latin America preferred)

Working Hours: 9 AM – 5 PM EST (with flexibility for leadership requirements)

Company Overview

Our client is a premier agency partner serving the Private Equity (PE) and Investment Banking (IB) sectors. Having built a high-growth engine through a successful, sales-driven model, the company is now at a pivotal inflection point.As they scale beyond outbound-led growth, the company is seeking a visionary Chief Marketing Officer (CMO) to lead their evolution into a brand-driven powerhouse. This is a strategic hire designed to shift the company DNA from "sales-first" to "brand-first," ensuring they attract and retain elite institutional clientele through sophisticated market positioning.

Role Overview

The Chief Marketing Officer (CMO) will be a core member of the leadership team, responsible for architecting the company’s brand identity and scaling their agency business model.

This is not a purely execution-based role; it requires a high-level strategist who understands how to build a "pull-based" marketing engine for a service business. The ideal candidate is a creative, proactive leader who has a proven track record of scaling agencies and can integrate deeply into a high-performance, remote culture.

Key Responsibilities

Strategic Brand Transformation: Lead the shift from a sales-heavy outreach model to a brand-led inbound strategy, ensuring messaging resonates with sophisticated PE/IB stakeholders.
Agency Scaling & Growth: Apply proven frameworks to scale the agency business model, owning the roadmap for market share expansion and niche dominance.
Content & Copywriting Authority: Oversee and execute high-level thought leadership and technical copywriting to establish institutional trust and industry authority.
Campaign & Budget Management: Design and manage the total marketing budget, overseeing multi-channel growth campaigns with a primary focus on LinkedIn.
Referral Program Development: Build and internalize a systematic referral engine to convert successful client outcomes into a consistent source of high-quality new business.
Marketing Tech Stack Optimization: Own and optimize the growth ecosystem, including Pipedrive (CRM), Lemlist (Email Automation), and LinkedIn.

Qualifications & Experience

5–10 years of experience in a marketing leadership role (CMO or Head of Marketing).
Direct experience scaling an agency (e.g., SEO, Digital Marketing, or B2B Professional Services) is the top priority for this role.
Proven ability to transform sales-driven organizations into brand-led market leaders.
Exceptional strategic thinking with the ability to "build the playbook" rather than just follow one.
Proficient in CRM management (Pipedrive preferred) and outreach automation (Lemlist/LinkedIn).
Strong alignment with a creative, proactive, and "owner-operator" work ethic.
South African or Latin American candidates with a professional home office setup and a commitment to working U.S. hours are preferred.

Culture & Work Ethic

Strategic & Proactive: We value leaders who take initiative, solve problems before they arise, and think three steps ahead.
Integration-Focused: Unlike an external agency, this role requires a candidate who wants to be a deeply integrated part of the internal team culture.
High Performance: The company operates in the high-stakes world of Private Equity; reliability, intelligence, and "wicked smart" execution are non-negotiable.

Chief Marketing Officer - 58295866229 - 18654