Job Title: Social Media & Performance Content Specialist
Location: Remote (South Africa)
Hours: Standard Business Hours (with relevant overlap for US/UK/EU collaboration as needed)
Role Type: Creative + Performance Marketing

The Opportunity

Our client is looking for a versatile, high-energy Social Media & Content Specialist based in South Africa to join their growing team. This is not a “post and forget” role; they are seeking a hybrid creator who understands the intersection of organic storytelling and paid performance.

The ideal candidate can move seamlessly from filming and editing a high-impact Reel to analyzing the ROAS (Return on Ad Spend) of a Meta campaign. You will be the engine behind the brand’s digital presence, responsible for both how it looks and how it converts.

Key Responsibilities

Content Creation (The "Hook")

Conceptualize, shoot, and edit short-form video content (TikToks/Reels) that stops the scroll
Use tools like Canva, CapCut, or the Adobe Suite to create polished static graphics and video assets
Write compelling, platform-specific copy that maintains a consistent brand voice across all channels

Social Media & Strategy Management

Own the content calendar and management for Instagram, Facebook, LinkedIn, and TikTok
Conduct ongoing research on competitors and similar organizations in global markets to stay ahead of trends
Engage with the community by responding to comments, managing DMs, and fostering brand loyalty

Paid Media & TikTok Operations

Set up, launch, and monitor paid ad campaigns (primarily Meta/Instagram)
Take full ownership of TikTok Business Center, including asset management, permissions, and ad execution
Conduct A/B testing on creative assets and headlines to optimize for the lowest CPA (Cost Per Acquisition)

Performance Tracking & Tools

Provide weekly reports on organic reach and paid campaign performance
Recommend and implement a social media scheduling/management tool (e.g., Metricool, Later, or Buffer)
Use data insights to refine and pivot creative strategy based on performance

Requirements

Portfolio of Work: Demonstrated experience creating, editing, or managing social content
Technical Proficiency:
- Strong command of Meta Ads Manager (Business Suite) and TikTok Business Center
- Advanced skills in mobile video editing (CapCut) and design tools (Canva/Adobe)
- Experience with social media scheduling platforms
Social Media Instinct: Deep understanding of trends, viral content, and platform algorithm changes
Analytical Mindset: Ability to research global trends and translate insights into effective content strategies
Professional English: Excellent written and verbal communication skills
Remote Setup: Quiet home office, modern smartphone for content creation, and reliable high-speed internet

Why Join

Creative Autonomy: Freedom to test ideas and shape the brand’s creative direction
Global Exposure: Collaborate with an international team
Growth Potential: Opportunity to evolve into a Creative Director or Head of Growth role

Social Media & Performance Content Specialist (Remoter) - 58134797982