Position : Paid Social Specialist — Cybersecurity/AI

Work Hours (Client) : 9am-5pm PST, Monday-Friday

Pay Range : 2500-3500USD/month (varies based on skill set and experience level)

Location of Search : South Africa, Philippines, Latin America, or Eastern Europe

Work Location : REMOTE

Type of Contract : Independent Contractor

Company/Client Overview:

Our client is a fast-growing cybersecurity company hiring an experienced Paid Social Specialist to own and scale our paid social acquisition function across LinkedIn and Meta.

This is not a generalist social ads role. The primary goal is to build and optimize paid social programs that put Adaptive Security in front of enterprise security buyers; CISOs, IT leaders, security architects, and practitioners at every stage of the funnel. You will own the strategy, execution, and performance of LinkedIn Ads and Meta Ads end-to-end, with direct accountability to pipeline and revenue outcomes. You'll work closely with design, and demand generation teams to turn compelling creative into measurable business impact.

Duties and Responsibilities:

Strategy & Campaign Architecture

Develop and help execute the paid social strategy across LinkedIn Ads and Meta Ads, aligned to pipeline targets, brand awareness goals, and the enterprise cybersecurity buying journey
Architect full-funnel campaign structures covering top-of-funnel awareness, mid-funnel consideration, and bottom-funnel conversion and retargeting segments
Define channel roles clearly LinkedIn as the primary B2B pipeline driver, Meta as a complementary retargeting and awareness channel and allocate budget accordingly
Partner with demand generation and ABM team members to ensure paid social programs are coordinated with broader go-to-market motions, including targeted account lists and intent signals

Audience Targeting & Segmentation

Build and manage precise audience segments on LinkedIn using job title, seniority, function, company size, industry, and skills targeting with a focus on reaching security and IT decision-makers at mid-market and enterprise accounts
Develop and maintain LinkedIn Matched Audiences, including contact list uploads, account list targeting (ABM), website retargeting, and lookalike audiences
Leverage Meta's audience tools Custom Audiences, Lookalikes, and interest/behavioral targeting to reach cybersecurity professionals and re-engage existing pipeline
Integrate intent data platforms ( Bombora, Demandbase) into audience segmentation strategies to prioritize in-market accounts
Continuously refine audience segments based on performance data, engagement signals, and CRM feedback on lead quality

Ad Creative & Copy

Write and develop persona-specific ad copy tailored to enterprise security buyers, communicating technical credibility, business impact, and urgency in concise, platform-native formats
Brief and collaborate with the design team on static, video, carousel, and document ad creative providing clear direction on messaging hierarchy, visual tone, and CTA strategy
Develop and manage ongoing creative testing frameworks across formats (single image, video, carousel, document ads, Conversation Ads, Thought Leader Ads) and messaging angles
Ensure ad creative and copy are tightly aligned with landing page messaging and downstream conversion experience

Budget Management & Bid Optimization

Own budget allocation across LinkedIn and Meta campaigns, making data-driven decisions to maximize return on ad spend (ROAS) and minimize cost per qualified pipeline
Manage bidding strategies across both platforms including LinkedIn's Maximum Delivery, Target Cost, and Manual CPC bidding, and Meta's Advantage+ and manual bid cap options adjusting based on performance signals and funnel stage
Conduct regular pacing reviews to ensure budgets are on track and funds are shifted proactively toward top-performing campaigns and audiences
Monitor frequency, reach saturation, and audience overlap to combat ad fatigue and maintain campaign efficiency at scale

Analytics, Attribution & Reporting

Connect paid social activity to CRM pipeline data (Salesforce, HubSpot) to track MQL, SQL, and closed-won revenue influenced by LinkedIn and Meta campaigns
Build and maintain performance dashboards that surface the metrics that matter cost per MQL, cost per pipeline, influenced revenue, and ROAS not vanity metrics
Deliver weekly performance reports and monthly strategic reviews to marketing leadership with clear insight into performance trends, audience findings, and recommended optimizations
Partner with marketing ops to maintain UTM taxonomy, lead scoring alignment, and multi-touch attribution models across paid social channels Testing & Continuous Improvement
Maintain a structured, ongoing testing roadmap covering audience segments, ad formats, creative concepts, copy angles, CTAs, and landing page pairings
Evaluate and pilot new LinkedIn and Meta ad products as they become available (e.g., LinkedIn Thought Leader Ads, Meta Advantage+ campaigns, LinkedIn Conversation Ads)

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelor's Degree (ideally)

Experience: 5+ years of related experience

Industry: technology/cybersecurity industry

5+ years of hands-on paid social management experience, with a proven track record of generating qualified B2B pipeline
Deep expertise in LinkedIn Campaign Manager, including all campaign objectives, ad formats, audience targeting options, and LinkedIn's B2B-specific tools (Lead Gen Forms, Matched Audiences, ABM targeting)
Strong proficiency in Meta Ads Manager, including Custom Audiences, Lookalikes, retargeting strategies, and Conversions API implementation
Experience marketing B2B SaaS, cybersecurity, or enterprise technology products strongly preferred; familiarity with enterprise security buyer personas (CISOs, SecOps, IT Directors, VPs of Infrastructure) is a significant advantage
Demonstrated ability to manage and optimize five-to-six-figure monthly budgets with accountability to pipeline and cost-per-acquisition targets
Proficiency with CRM attribution (Salesforce or HubSpot) and connecting paid social activity to revenue outcomes

Preferred Qualifications

Experience running paid social in support of an ABM (Account-Based Marketing) strategy, including named account targeting and intent-based audience activation
Familiarity with intent data platforms (Bombora, Demandbase) and how to operationalize intent signals in LinkedIn and Meta campaigns
Experience coordinating paid social with organic content, SEO, and demand generation teams for integrated campaign execution
Understanding of the enterprise cybersecurity buying cycle long sales cycles, multi-stakeholder decisions, and the role of education and trust-building in pipeline development

Paid Social Specialist — Cybersecurity/AI, all regions - 18424 P-AS