Job Purpose:
Convert cold and warm leads into booked intro sessions, memberships, and teacher training enrolments through consultative sales.
Act as the first point of contact for our client, creating an outstanding first impression through knowledge, warmth, and professionalism while building trust and rapport with prospective clients.
Support revenue growth by representing the studio’s premium positioning, communicating its value and differentiation clearly, and matching each prospect with the offer best suited to their needs.

Reporting to: Line Manager

Key Responsibilities

Sales & Lead Nurture

Serve as the first point of contact for prospective clients and teacher training leads, delivering a polished, warm, and professional brand experience at every interaction. Communicate confidently about Reformer Pilates and the wider fitness & wellness industry.
Contact and proactively follow up with leads from social media, marketing campaigns, and other channels.
Manage leads across two core areas: studio memberships and the Reformer Pilates Teacher Training course, including:
- Memberships (e.g., monthly/annual subscriptions)
- Introductory offers tailored to first-time clients
- Special sales offers and discounts
- Class packs for flexibility and convenience
- Teacher Training qualifications
Coordinate the full lead journey from initial enquiry through to qualified, booked, and converted status, maximizing opportunities.
Build rapport quickly and tailor conversations to individual needs, goals, and objections.
Explain the studio’s premium offering and articulate its unique methodology and point of difference in a competitive market.
Confidently present both the membership offer and the teacher training course, identifying the best fit for each prospect.
Handle objections around price, time, commitment, and competition with confidence and professionalism.
Drive founding member sales during the pre-launch period for designated new studios.
Meet or exceed agreed KPIs, including conversion, outbound activity, enrolment, and revenue targets.

Reporting & Communication

Keep CRM records accurate and up to date with detailed notes and clear next steps.
Work closely with marketing, operations, and the business owner to ensure a smooth customer journey.
Share feedback, insights, and ideas to improve sales performance, messaging, and processes.
Maintain a strong understanding of all pricing structures, packages, and promotions to effectively communicate options to prospective clients.

KPIs

You will be held to clear, achievable targets including:

Lead conversion rate – Percentage of cold leads moved to “Qualified” or “Booked” status
Revenue contribution – Membership sales, offers converted, and teacher training enrolments
Pre-launch enrolment – Founding member sign-ups during pre-launch for new studios in the designated launch period

Core Behaviours & Values (Our Client)

It’s important for all staff and contractors to demonstrate consistently high standards of personal and professional conduct:

We commit to being early, showing professionalism and respect to clients and the business.
We create a community based on respect, integrity, and compassion.
We commit to being united as a team, collaborating and supporting each other to build a culture of success and excellence.
We take accountability for our actions and their impact on the team and business.
We follow set policies, procedures, and programmes to ensure a consistent brand experience.
We attend team meetings and training sessions to continuously upskill and deliver exceptional customer service.
We actively resolve any problems or disagreements promptly and professionally.
We maintain professionalism by separating personal matters from work to ensure an outstanding client experience.
We uphold strong values of honesty, loyalty, and integrity.
Our purpose is to deliver a high-level client experience and make a positive impact on every member of the community.

Sales & Lead Nurture Specialist (Remote)