Job Description: Marketing Manager - Media Technology / Audio-Visual Equipment (AV) Retail

Job Responsibilities

Develop and implement marketing strategies to promote audio-visual products and services.
Conduct market research to identify trends, customer needs, and competitive offerings.
Create compelling marketing materials, including brochures, online content, and promotional videos.
Manage digital marketing campaigns across social media platforms, email, and websites.
Coordinate with the sales team to ensure alignment of marketing efforts with sales objectives.
Organize promotional events, trade shows, and workshops to engage customers and showcase products.
Analyze marketing performance metrics and adjust strategies to maximize ROI.
Maintain partnerships with key stakeholders and industry influencers to enhance brand visibility.
Oversee the marketing budget and ensure effective allocation of resources.
Lead, mentor, and develop the marketing team to drive creativity and achieve targets.

Bachelor’s degree in Marketing, Business Administration, or a related field.
Strong understanding of digital marketing trends and platforms specific to the AV/Media technology industry.
Excellent communication and interpersonal skills, with an ability to present ideas clearly and effectively.
Strong organizational and project management skills to manage multiple assignments simultaneously.
Proficient in marketing analytics tools (Google Analytics, social media insights, etc.).

A minimum of 5 years of experience in marketing, ideally within the media technology or audio-visual equipment sector.
Proven track record in developing successful marketing campaigns.
Experience in managing social media and digital marketing initiatives.
Familiarity with CRM software and marketing automation tools.
Knowledge of the local market in UAE is a distinct advantage.