Role: Brand and Growth Manager
Priority Location: Philippines, LATAM, South Africa
Working Hours: 40 hours/week (To be aligned with US Eastern Standard Time)
Type of contract: Independent Contractor
Type of job: Remote
Salary range: Up to $1500/month (The final offer is at the client’s discretion and will depend on the candidate’s interview result, skills, and experience).

About the Role: We are seeking a high-level Brand and Growth Manager to support the development and execution of a wellness clinic's personal brand across digital platforms. This role goes beyond social media management, combining content creation, strategic direction, and growth planning to build authority, expand reach, and drive patient acquisition. The ideal candidate will produce high-quality short-form content while also helping shape messaging, guide content strategy, and optimize performance across TikTok, YouTube, and Instagram. Acting as a key partner, this person will translate brand direction into impactful content that strengthens online presence and delivers measurable business outcomes.

Key Responsibilities

Brand Strategy & Growth

Develop and support personal brand positioning across digital platforms
Contribute to long-term content and growth strategy aligned with clinic goals
Identify opportunities to strengthen brand authority, trust, and visibility
Guide platform-specific strategy for TikTok, YouTube, Instagram, and other relevant channels

Content Creation & Execution

Edit high-quality short-form content for TikTok, Instagram Reels, and YouTube Shorts
Apply strong storytelling principles, hooks, captions, and trend-aware editing
Ensure all content aligns with brand voice and conversion objectives

Patient Acquisition & Conversion Support

Create and optimize content with a focus on driving patient inquiries and bookings (not just engagement)
Analyze content performance to improve lead generation outcomes
Support strategies that improve conversion from viewer to patient

Strategic Coaching & Collaboration

Work closely with client to refine content ideas, messaging, and on-camera delivery
Provide guidance on what content performs best and how to structure messaging for impact
Act as a thought partner in shaping content direction and campaign ideas

Social Media Management

Oversee scheduling and consistency of content across platforms
Maintain an organized content calendar aligned with growth priorities

Administrative & Operational Support

Track content performance, engagement trends, and basic reporting insights
Maintain structured documentation of content plans and outcomes

Qualifications & Skills

Hard Skills

Strong video editing skills using CapCut, Canva, Adobe Premiere, Final Cut Pro, or similar tools
Experience managing or growing social media accounts (TikTok, Instagram, YouTube preferred)
Understanding of content strategy, audience growth, and basic conversion principles
Familiarity with scheduling tools and analytics platforms
Strong English communication skills for U.S.-based audience targeting and patient interaction

Soft Skills

Strategic Thinker: Able to go beyond execution and contribute ideas that drive growth and conversion
Brand-Minded: Understands how content shapes perception, trust, and authority
Strong Communicator: Comfortable collaborating closely with a physician on messaging and content direction
Highly Organized: Able to manage content production, scheduling, and strategy simultaneously
Proactive & Insight-Driven: Identifies opportunities for improvement without needing constant direction
Professional & Patient-Focused: Maintains a warm, credible, and trustworthy tone aligned with a healthcare brand

Brand and Growth Manager - 18855