Performance / Digital Marketing Manager

Salary: $2,500 – $3,500 USD/month
Schedule: Full-time | U.S. business hours
Location: Remote
Type of Contract: Independent Contractor

About the Company

A fast-growing home services company based in the U.S., specializing in stairlift installations and expanding into the home elevator market. Since its acquisition less than two years ago, the company has achieved rapid growth—tripling revenue to approximately $1.58M and targeting continued expansion to $2–2.5M.

Marketing has played a critical role in this success, and the company is now transitioning from a full-service agency model to building a high-performing in-house marketing team.

Role Overview

We are seeking a Performance / Digital Marketing Manager to take full ownership of paid acquisition channels and drive measurable growth. This is a high-impact role suited for someone who can deliver agency-level results independently while optimizing performance across multiple platforms.

Key Responsibilities

1. Paid Media Management

Manage and optimize campaigns across Google Ads, Facebook/Meta Ads, and Bing Ads
Oversee monthly ad spend (~$5K–$10K+) and scale performance efficiently

2. Performance Analysis & Strategy

Analyze campaign data and translate insights into actionable strategies
Continuously test and optimize campaigns to improve ROI

3. Creative & Asset Development

Design and produce marketing assets (ads, creatives, brochures, etc.)
Ensure all materials align with brand and conversion goals

4. Cross-Channel Collaboration

Work closely with SEO and website functions for an integrated marketing strategy
Align paid campaigns with organic growth initiatives

5. Vendor & Task Management

Outsource tasks when needed while maintaining high-quality standards
Ensure all deliverables meet performance expectations

Success Metrics

Consistent improvement in ROI and cost-per-lead
Scalable and profitable paid acquisition channels
High-quality creative assets that drive conversions
Strong alignment between paid, SEO, and website performance

Performance / Digital Marketing Manager - 18869