About the job

Membership Director

Grande Dunes Members Club

Grande Dunes Members Club is a premier private club in Myrtle Beach, South Carolina, offering championship golf, exceptional dining, and a vibrant lifestyle experience within one of the area’s most sought-after coastal communities. As part of Heritage Golf Group, Grande Dunes is committed to delivering outstanding service, elevated amenities, and meaningful experiences for Members and their guests.

Position Summary

The Membership Director serves as the primary ambassador of Grande Dunes Members Club and is responsible for driving membership growth, retention, and overall engagement. This individual leads all aspects of the membership sales lifecycle while cultivating strong relationships within the Club and the surrounding community. The ideal candidate is outgoing, relationship-driven, and passionate about delivering a best-in-class Member experience.

Key Responsibilities

Membership Sales & Strategy

Drive new membership sales and achieve monthly, quarterly, and annual goals
Manage the full sales cycle including prospecting, tours, follow-up, closing, and onboarding
Develop and execute strategic membership sales and marketing plans
Maintain an active pipeline and track performance through CRM tools

Networking & Community Engagement

Represent the Club within the Myrtle Beach community to generate leads and build brand awareness
Establish relationships with local businesses, real estate professionals, and community organizations
Leverage current Member relationships to drive referrals and guest introductions
Host club tours, prospective Member events, and open houses

Member Experience & Retention

Ensure a seamless and welcoming onboarding experience for all new Members
Build strong, ongoing relationships with Members to enhance satisfaction and retention
Partner with Club leadership to support programming that drives engagement and value
Act as a key point of contact for Member inquiries related to membership

Marketing & Collaboration

Collaborate with Marketing and Club leadership to develop campaigns, promotions, and events that support membership growth
Assist with membership communications, collateral, and digital presence
Align closely with Private Events and Golf operations to maximize exposure and lead generation

Reporting & Administration

Maintain accurate membership records, contracts, and reporting
Utilize CRM systems to track pipeline activity, sales performance, and conversion metrics
Support billing coordination and membership documentation processes

Qualifications

3+ years of sales experience with a proven track record of meeting or exceeding goals (private club, hospitality, or real estate sales preferred)
Strong networking ability and presence in a relationship-driven sales environment
Highly motivated, outgoing, and comfortable engaging with a high-end clientele
Experience with CRM systems and Microsoft Office; Jonas/Encore experience is a plus
Excellent communication, organization, and follow-through skills
Passion for hospitality and delivering an exceptional Member experience
Bachelor’s degree preferred

Membership Director_Heritage Golf Group