Head of Direct-to-Consumer (D2C)

Our client is a licensed financial data and credit information provider in Indonesia, operating under the supervision of Otoritas Jasa Keuangan. Since its establishment, the company has played a key role in supporting the financial ecosystem through reliable and innovative data-driven solutions.

Following a recent transformation backed by new shareholders and leadership, the organization is entering a high-growth phase, focused on building modern, tech-enabled consumer products and expanding its footprint regionally.

The company is committed to innovation, leveraging technologies such as AI, and fostering a collaborative, high-performance culture.

Key Responsibilities

Own D2C P&L, growth strategy, pricing, and go-to-market execution
Define KPIs and drive commercial performance
Lead product strategy, roadmap, and new product launches
Scale operations, systems, and end-to-end workflows
Optimize customer journey (acquisition, conversion, retention)
Drive marketing and growth, including revenue and unit economics (ARPU, CAC, LTV)
Build partnerships and support regional expansion initiatives
Lead cross-functional teams and build a high-performing D2C organization

Requirements

15+ years of experience in D2C, fintech, financial services, or digital businesses
5+ years in P&L ownership or business unit leadership
Proven track record in scaling consumer platforms with measurable revenue impact
Strong commercial acumen and financial literacy
Product-oriented mindset with data-driven decision-making
Hands-on experience in digital marketing and customer acquisition
Strong leadership and stakeholder management skills

Head of Digital Consumer Apps