Retail Sales Manager

Location: Colombo, Sri Lanka

Industry: Retail / Fashion & Footwear

Role

The Retail Sales Manager is responsible for the strategic oversight, operational efficiency, and profitability of the Retail Department. The primary focus is to drive progressive sales performance, lead large-scale personnel management, and ensure the business maintains a premium public image through high standards of service and operational excellence.

Key Responsibilities

Strategic Leadership & Sales Management

Target Achievement: Drive the organization to meet and exceed sales targets, focusing on turnover, volume (pairs), and overall bottom-line results.
Executive Leadership: Demonstrate dynamic leadership by setting high managerial standards across the retail division.
Field Coordination: Direct, guide, and mentor District Sales Managers to ensure alignment with corporate objectives.
Operational Audits: Conduct systematic store visits to evaluate progress, ensure compliance with brand standards, and implement corrective actions where necessary.

Business Development & Expansion

Network Growth: Identify and secure prime locations to support aggressive retail expansion initiatives.
Store Optimization: Develop and submit proposals for remodeling existing outlets in line with global standardization policies, supported by rigorous profitability and ROI analysis.

Merchandising & Planning

Product Alignment: Collaborate closely with the Merchandising Manager and Product Development teams to curate high-performing product assortments and seasonal retail lines.
Forecasting: Establish accurate seasonal retail forecasts, budgets, and financial estimates aligned with the company’s long-term vision.
Strategy Implementation: Develop innovative retail concepts and tactical plans that support the broader Company Plan.
Process Excellence: Implement and administer robust store operational policies, ensuring all administrative tasks are executed accurately and on schedule.

Human Capital Development

Service Standards: Ensure all frontline personnel are equipped to deliver a world-class customer experience.
Training Frameworks: Develop and maintain structured training and development programs for District Managers, Store Managers, and Sales Staff to foster a high-performance culture.

Candidate Profile

Experience & Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, Management, or a related field. An MBA is highly preferred.
Professional Experience: Minimum of 8–10 years of experience in retail operations, with a significant portion in a senior management capacity.
Proven Track Record: Demonstrated success in managing multi-location retail operations and achieving ambitious revenue targets.

Competencies

Strategic Vision: Ability to plan for long-term growth while managing daily operational complexities.
Analytical Skills: Proficiency in financial reporting, profitability analysis, and market trend forecasting.
People Leadership: Exceptional ability to manage diverse teams and build a cohesive retail culture across various geographical districts.