Role: Appointment Setter / SDR

Priority Location: Latin America and South Africa

Working Hours: 8AM - 5PM (Mon - Fri) EST

Salary Range: Base Salary: $1,700 USD per month, with OTE up to $2,500 (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

Key Responsibilities:

Outbound prospecting – Make calls to potential clients to generate awareness and interest (warm and cold calls)
Appointment setting – Book warm meetings for Owners to close (you won’t be closing deals yourself)
Lead qualification – Educate prospects on the service and gauge interest enough to warrant an in-person meeting
Market awareness building – Help establish brand awareness for the franchise, which currently has low market recognition

Required Qualifications & Skills:

Proven outbound phone comfort — 50+ calls per day without avoidance or burnout
Coachable and feedback-driven — actively participates in weekly AI script refinement
Self-disciplined remote worker — structures their own day, no hand-holding required
CRM discipline — logs every call same-day in HubSpot, maintains clean pipeline
Persistent but professional — systematic follow-up, handles rejection without going dark
English fluency — must be credible and natural on calls with US commercial kitchen buyers
Comfortable with ambiguity — startup-stage environment, systems still being built
Experience working in kitchen / food service industry (preferred)
Experience using HubSpot and Claude AI

Volume Expectation:

50 outbound calls per day, 5 days per week.
Optimal calling windows for commercial kitchens:
- 5:30–10am EST (staff starting prep, accessible before lunch service)
- 2–5pm EST (between lunch and dinner, managers doing office / paperwork).

Do NOT call 10am–2pm EST (active lunch service).
South Africa timezone note: 5:30–10am EST = 11:30am–4pm SA
2–5pm EST = 8–11pm SA — second window requires evening availability commitment from rep.
Meeting target: 5 qualified in-person meetings booked per week, combined across both territories

Preferred Buyer Context:

Target buyers are commercial kitchen decision makers across independent restaurants, multi-unit franchises, and institutions (hospitals, universities, corporate cafeterias)

Key Points about the Role:

No self-sourcing leads for first 90 days (provided with lead lists)
Will receive AI-powered guidance and feedback on calls
Expected to handle ~5 weekly appointments once ramped up

Success Metrics:

Number of booked meetings
Call quality and engagement
Behavioral indicators (assertiveness, hustle) within 30 days

Appointment Setter / SDR- 18907