Social & Content Lead

Join a mission-driven consumer brand that’s redefining the hygiene space with innovative, eco-friendly solutions designed for modern living, including luxury detergents that transform everyday laundry into a sensorial ritual. As a fast-growing company, we’re making cleanliness more convenient, sustainable, and travel-ready—one sleek, refillable spray at a time.

We are looking for a Social & Content Lead to own the company’s organic social presence end-to-end. This role sits at the intersection of strategy, creative direction, and hands-on content creation.

You’ll shape how the brand shows up across TikTok, Instagram, and YouTube by developing content that builds culture, grows our audience, and fuels our marketing engine. This is a high-ownership role for someone who is both strategic and scrappy, someone who can develop a big idea and then pick up their phone and bring the idea to our community.

What You'll Do

Drive Content Creation For Organic
Shoot and edit content quickly using phone-first production
Produce a consistent stream of native, authentic social content inspired by viral trends and digital culture
Develop repeatable content formats that audiences recognize and engage with
Create and appear in short-form video content for TikTok, Reels, and Shorts (content team will also be making video content, but mostly for “Paid” channels)
Support the Social Strategy
Develop and execute the organic social strategy across TikTok, Instagram, and YouTube
Build, manage, and execute the social content calendar
Identify opportunities for content experimentation, including new formats, trends, and series
Partner with the growth team on affiliate/influencer management, including building relationships, maintaining regular communications, and managing sample requests
Turn social into a top-of-funnel growth engine for the brand
Enhance the Brand Voice on Social
Translate brand vision into social storytelling
Define and evolve the company’s social voice and creative language
Ensure social content and aesthetic reflect the brand’s design-forward, sensory, and playful personality
Build a recognizable and distinctive brand presence across platforms
Drive Growth Through Social
Work closely with the paid creative team to identify organic content that can scale into ads
Use tools like ManyChat and comment automation to drive engagement and conversions
Analyze performance metrics and refine content strategy accordingly
Build an Engaged Community
Develop community-first communication channels with the company’s members (e.g., Instagram broadcast channels, Substack)
Engage directly with the audience through comments, DMs, and community touchpoints to foster a loyal and interactive following
Attend in-person pop-ups and events as a brand representative, capturing content and connecting with customers in real life
Design and produce collateral to support brand moments (e.g., postcards, flyers, event announcements)

What You Need

Strategic and hands-on. You can build a social strategy and execute it yourself.
Creative with strong taste. You understand design, storytelling, and internet culture.
Chronically online. You live on TikTok, Instagram, and YouTube and understand what works.
Scrappy and fast. You can ideate, shoot, edit, and post content quickly.
Comfortable on camera. You’re willing to appear in content and represent the brand.
Design-savvy. You’re comfortable creating quick, on-brand graphics and collateral using tools like Canva, Photoshop, or similar design platforms.
Data-aware. You understand what metrics matter and how to iterate based on performance.
Founder-compatible. You’re excited to collaborate closely with leadership on brand storytelling.

What Success Looks Like

The company becomes a recognizable and culturally relevant brand on social media
Social platforms drive significant organic reach and community growth
Organic content regularly becomes top-performing paid ads
The brand develops distinctive content formats and storytelling

Salary & Perks

Location: Los Angeles, CA.
Salary: $80,000 - $85,000 / Year
This is a full-time, long-term position.
The position is immediately available.
On-site in Los Angeles, CA
Monday through Friday
Join a small, fast-growing team. There’s a lot of room for growth, new ideas, and leveling up with the business.

Ready to apply?

We'd love to hear your story. The next step is a short application where you can share more about your background and upload your resume. Take your time — we read every response carefully.