GTM Engineer

Location: Tel Aviv, Israel Type: Full-time | Reports to: Head of Sales

About Celery

Celery is a top tier VC-backed B2B fintech startup on a bold mission to transform the financial industry. Our AI platform optimizes financial processes by scraping data from various sources, identifying errors like payroll discrepancies, optimizing revenue, and more. We're not just eliminating manual work; we're helping companies save millions and dramatically improve their margins and profits. If you're ready to make a significant impact and grow with us, let’s talk.

The Opportunity

Celery grew significantly over the last 12 months. We now have a real GTM motion and we're building the engine that takes it further. Not patching together tools. Not adding headcount to do manual work. Building a fully automated, AI-native machine across both sales and marketing.

This is a founding role. The first GTM Engineer at Celery. You'll own the architecture end to end - from how we find and enrich prospects, to how we sequence them, create engagement, prepare for every meeting, and follow up after it. If it's repetitive, you'll automate it. If it's manual, you'll eliminate it.

You won't be supporting sales and marketing. You'll be building the infrastructure that makes both possible.

Responsibilities

Top-of-funnel engine

Build and own the prospect identification, enrichment, and segmentation workflow - using Clay, Apollo, Zoominfo and LI Sales Navigator
Design AI-driven, personalized outbound sequences that move prospects from first touch to booked meeting with minimal manual input from the BDR team
Develop lead scoring logic that routes the right accounts to the right people at the right time

Account-based revenue workflow

Automate the full meeting lifecycle: pre-meeting research, preparation materials, and post-meeting follow-up - so reps walk into every call fully briefed and leave every call with materials already out the door
Build systems that auto-generate meeting assets - briefs, presentations, scripts, and follow-up content - tailored to the account and the stage
Keep HubSpot clean, automated, and reflecting reality without manual CRM entry
Design sequences that adapt based on deal stage, persona, and engagement signals

GTM infrastructure and operations

Own the GTM tech stack - you'll inherit a starting set of tools and are expected to evaluate, add, and replace as the role evolves
Build dashboards that give leadership real visibility into pipeline health and funnel performance
Run continuous A/B testing on messaging, channels, and sequences - with data, not gut feel

What Success Looks Like

First 90 days

More qualified meetings booked with less manual effort from BDRs
A working LinkedIn engagement engine running in the background
Meeting prep materials being generated and sent automatically before and after every call
HubSpot clean, automated, and accurate

Ongoing

Direct, measurable impact on pipeline generation and deal progression
Sales and marketing operating faster with the same - or smaller - team
A GTM infrastructure that becomes a competitive advantage for Celery's growth

Requirements

2+ years of experience in a GTM, revenue operations, sales engineering, or growth engineering role
Hands-on experience with outbound and automation tools - Clay, Apollo, LI Sales Navigator, CRM tools and AI platforms (Claude, GPT, etc.)
Familiarity with AI agent frameworks and LLM-powered automation - this is a core part of how we build, not a future skill
You default to no-code and low-code solutions, and can write light Python or JavaScript when no tool exists
You think in systems - you see a manual process and immediately think about how to remove it
Bias toward action: you build fast, test fast, and improve based on data
Strong communication - you can work closely with sales and marketing and translate their needs into working infrastructure

Nice to Have

Experience in B2B SaaS
Background in data enrichment, lead scoring, or account-based marketing
Experience building a GTM function from early-stage
Comfort working directly with LLM APIs and prompt engineering for automation use cases

Why Celery

Founding-level ownership. You're not joining a team that already has the answers. You're building the system.
Real impact. Your work directly determines how fast we close the pipeline and grow the company.
AI-native from day one. We build with AI, not around it. You'll have access to tools and infrastructure most companies are still debating.
A team that moves. 25 people, seed-funded, high standards, no bureaucracy.

If building this from scratch is what you're looking for, we'd like to hear from you.