Google Ads Media Buyer (Lead Gen & E-commerce)

Location: Remote
Type: Full-Time

About the Company

We are a performance-driven digital marketing agency focused on scaling client revenue through paid acquisition. Our team works with a mix of lead generation and e-commerce businesses, leveraging data, testing, and conversion optimization to drive measurable results.

We operate in a fast-paced, results-oriented environment and are looking for a hands-on media buyer who thrives inside ad platforms and is passionate about performance marketing.

The Role

We are looking for a Google Ads Media Buyer to manage and optimize paid acquisition campaigns across multiple client accounts.

This is a highly execution-focused role — you will be in-platform daily, making optimizations, analyzing performance, and driving measurable improvements across campaigns.

The ideal candidate has experience across both lead generation and e-commerce, understands full-funnel performance, and is comfortable managing multiple accounts simultaneously.

Key Responsibilities

Build, manage, and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube)
Own campaign performance across multiple accounts, including:
- Budget allocation and pacing
- Bid strategy optimization
- Keyword research and structure
Monitor and improve key metrics such as CPA, ROAS, CTR, CVR, and LTV
Conduct ongoing A/B testing across ad copy, landing pages, and funnel components
Analyze performance data and identify actionable insights to improve results
Collaborate with internal teams on:
- Landing page optimization (CRO)
- Creative testing and messaging
Troubleshoot performance issues and implement solutions quickly
Maintain clean tracking and attribution using tools like GA4, GTM, and conversion tracking setups
Provide clear performance reporting and recommendations

Requirements

3–6+ years of hands-on experience managing Google Ads campaigns
Proven experience across:
- Lead generation (CPA-driven funnels)
- E-commerce (ROAS-driven campaigns)
Strong understanding of:
- Campaign structure and scaling strategies
- Keyword targeting and search intent
- Performance Max and modern Google Ads ecosystem
Experience managing multiple accounts simultaneously
Strong analytical skills and comfort working with performance data
Familiarity with:
- GA4, Google Tag Manager, conversion tracking
- Landing pages, funnels, and CRO principles
Ability to work independently and make data-driven decisions

Nice to Have

Experience managing $50k+ monthly ad spend
Exposure to additional platforms (Meta Ads, YouTube, etc.)
Agency experience working across multiple clients
Experience with attribution tools (Hyros, Triple Whale, etc.)

What Success Looks Like

Improved campaign efficiency (lower CPA / higher ROAS)
Consistent performance growth across accounts
Strong testing velocity and data-driven decision making
Ability to manage multiple accounts without performance drop-off

Google Media Buyer - 18948