Appointment Setter / Lead Generation

Role: Appointment Setter / Outbound Lead Generation Specialist

Industry: Security Services (B2B)
Location: Remote (LATAM / South Africa / Philippines)
Language: English (Fluent – Strong Verbal & Written Required)

About the Role

We are hiring a high-output Appointment Setter / Lead Generation Specialist to support outbound business development for a growing security services company.

This role is focused on hunting for new business through outbound campaigns, while also maintaining light touchpoints with existing customers.

You will be responsible for filling the sales pipeline by identifying prospects, reaching out via email (and occasionally phone), and booking qualified meetings for the sales team.

Core Responsibilities

Outbound Lead Generation (Primary Focus)

Execute cold outbound email campaigns
Identify and research prospects using tools like:
- ZoomInfo
- ALN
- CRM databases
Build targeted prospect lists across multiple markets
Personalize outreach to increase response rates
Consistently generate qualified meetings for the sales team

Appointment Setting

Engage with prospects via email and occasional calls
Qualify leads based on basic criteria (fit, interest, timing)
Schedule meetings for sales reps / leadership
Ensure smooth handoff of leads to closers

Customer Touchpoints (Secondary)

Maintain light communication with existing customers
Send follow-ups, check-ins, and relationship touchpoints
Help ensure continued engagement and retention

CRM & Reporting

Track outreach activity and performance in CRM
Maintain clean, organized lead data
Report on:
- Emails sent
- Responses
- Meetings booked
- Conversion rates

Ideal Candidate Profile

Must-Haves

1–3+ years experience in:
- Appointment setting
- Lead generation
- SDR / BDR roles
Strong written English (this role is email-heavy)
Comfortable with outbound / cold outreach
Familiar with tools like:
- CRMs (HubSpot, Salesforce, etc.)
- Prospecting tools (ZoomInfo, Apollo, etc.)
Highly organized and self-motivated

Strong Pluses

Experience in B2B services or security industry
Experience running outbound campaigns independently
Comfortable hopping on calls when needed
Experience supporting U.S.-based teams

Success Metrics (First 60–90 Days)

Consistent outbound activity (emails + prospecting)
Steady pipeline of qualified meetings booked weekly
Clean CRM tracking and reporting
Positive response rates and engagement

Appointment Setter / Lead Gen - 18957