Role: Real Estate Social Media & Marketing Specialist

Priority Location: Any

Working Hours: 8AM - 5PM (CST) Mon - Fri

Salary Range: $1200 - $1800 USD per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About the Role:

Our client is seeking a creative and strategic Real Estate Social Media & Marketing Specialist to manage and grow our online presence for our property management and

real estate portfolio. This role focuses on promoting available properties, strengthening

brand visibility, driving leads, and engaging with current and prospective residents.

The ideal candidate understands real estate marketing, knows how to make listings

stand out, and can turn properties into compelling content that attracts renters and

clients.

Key Responsibilities:

Create, schedule, and manage social media content for real estate and property management platforms (Facebook, Instagram, TikTok,etc.)
Develop marketing strategies to promote available rental properties, communities, and company branding
Write engaging captions, listing descriptions, and marketing copy tailored to renters and investors
Create or coordinate photos, videos, reels, and short-form content (property tours, neighborhood highlights, before-and-after features, testimonials)
Manage online marketing campaigns for leasing, brand awareness, and lead generation
Monitor performance metrics such as engagement, leads, inquiries, and conversions
Assist with paid social media advertising (Tiktok Ads, lead forms)
Respond to messages, comments, and inquiries in a timely and professional manner
Stay up to date with real estate marketing trends and platform algorithm changes
Collaborate with leasing, property management, and operations teams to align marketing efforts

Qualifications:

Required

Proven experience in social media marketing, preferably in real estate or property management
Strong understanding of real estate marketing and lead generation strategies
Familiarity with property listing platforms and marketing tools
Experience using social media management and analytics tools
Basic graphic design and video editing skills (Canva, CapCut, Adobe, etc.)
Excellent written communication skills with attention to detail
Strong organizational and time-management skills
Ability to work independently and meet deadlines

Nice-to-Have

Experience marketing multifamily or residential rental properties
Knowledge of Fair Housing guidelines in marketing
Experience with paid advertising and campaign optimization
Familiarity with CRM or property management software
Photography or video walkthrough experience

What We Offer:

Flexible work environment
Opportunity to grow with a real estate and property management company
Creative freedom and input on marketing direction
Competitive compensation based on experience

C.G - Real Estate Social Media & Marketing Specialist | WPD Managemt - 18991