Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.
Should have excellent experience in generating quality leads to drive business.
Minimum 8 years of hands-on experience in managing digital performance campaigns.
Should have formulated and implemented digital campaigns PAN India.
Must be highly skilled in digital content creation.
Experience in SEO, SMO, etc.
Experience in Reputation Management on social media platforms – FB, Glassdoor, Mouthshut, etc.
Design and implement a PAN India ATL strategy—outdoor, print, hoardings, radio, and TV.
Must have an excellent understanding of aesthetics and creative aspects in releasing print ads.
Must have good exposure in releasing Radio and TV ads.
Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc.
Run BTL Campaigns
Guaranteeing the quality of all branding materials according to specifications.
Manage Creative, Digital, and PR Agencies, etc.
Monitor competition activities and develop suitable strategies
Coordinate blog writer, social calendars, influencer partnerships, and affiliate programs
Analyze market trends, customer insights, and competitive landscape to inform strategy
Identify new market segments and growth opportunities
Track KPIs, optimize campaign performance, and report marketing ROI to leadership

Minimum Education :

Education – MBA – Marketing / Advertising / Mass Communication from a reputed Institute.

Work Experience :

13 - 18 Years of practical experience managing core marketing activities and heading the marketing teams in the company

Functional Reporting : COO

Administrative Reporting : COO

IT Knowledge/ Other Competencies

Company Profile :

Our client is a leading aviation and hospitality training organisation, established over three decades ago, with headquarters in Gurugram and a strong pan-India and international presence. Its flagship division operates the largest network of state-of-the-art training centres across India, delivering comprehensive soft-skill and professional training across Aviation, Hospitality, Travel Management, and Customer Services. The organisation is widely recognized for its outcomes-driven training approach, strong industry partnerships, and consistent placement success

GM Marketing- Pan India Hospitality Trainig Institutes