Senior Content Strategist (Direct Response & Growth)

Location: Remote (US-facing, async-friendly)
Type: Full-Time
Compensation: (based on experience & region)

About the Company

We are a high-performance advisory firm specializing in advanced tax strategy, alternative investments, and financial planning for high-net-worth individuals, founders, and business owners across the United States.

Our engagements begin at $12,000+, and our growth strategy is centered around building a category-defining content engine that drives qualified inbound demand.

We are now hiring a Senior Content Strategist to own and scale this engine end-to-end.

The Opportunity

This is not a typical content role.

You will act as the architect and operator of our entire content and messaging ecosystem — spanning YouTube, short-form video, paid media, and lifecycle email.

You’ll work directly with the founder to translate complex tax and financial strategies into compelling, high-converting content that builds trust and drives revenue.

This role is best suited for someone who understands direct response, audience psychology, and content-led acquisition, not just content production.

What You’ll Own

1. YouTube (Long-Form Growth Engine)

Own the YouTube strategy, positioning, and content roadmap
Build and manage a rolling 90-day editorial calendar
Research, structure, and script high-retention videos focused on:
- Tax strategy (S-corps, cost seg, tax deferral)
- Wealth-building frameworks
- Founder/operator financial optimization
Optimize titles, thumbnails (in collaboration), descriptions, and retention structures
Analyze performance (CTR, AVD, CPM, subscriber growth) and continuously iterate

2. Short-Form Content (Distribution & Scale)

Develop high-volume short-form content systems (10–20+ pieces/week)
Script both repurposed and native content for TikTok, Reels, and Shorts
Write high-performing hooks, captions, and CTAs
Identify and capitalize on trends within business/finance content
Continuously test formats to maximize reach and engagement

3. Paid Media & Direct Response (Conversion Layer)

Write high-converting ad copy for Meta and Google campaigns
Develop Video Sales Letters (VSLs) and direct-response scripts
Collaborate on funnel strategy and offer positioning
Write and optimize landing pages tied to campaigns
Run messaging tests to improve CTR, CPA, and conversion rates

4. Email & Lifecycle Marketing (Monetization Layer)

Write a weekly newsletter focused on education, trust, and conversion
Build and optimize automated email sequences (lead nurture, conversions, re-engagement)
Repurpose long-form and short-form content into email-native formats
Ensure consistent brand voice across all communication channels

What We’re Looking For

Core Requirements

3+ years in content strategy, direct response, or growth marketing (financial services, fintech, or advisory preferred)
Proven ability to simplify complex financial or tax topics into engaging, high-converting content
Experience growing or contributing to a YouTube channel (10K+ subscribers or equivalent impact)
Hands-on experience writing paid ads (Meta and/or Google) — not just organic content
Strong understanding of content funnels and customer journeys (awareness → nurture → conversion)
Excellent written English — clean, persuasive, and publication-ready
Comfortable working directly with a founder in a fast-paced, async environment

Preferred Experience

Background in US tax strategy, S-corps, real estate investing, or wealth planning
Experience with VSLs, webinars, and long-form direct response copy
Familiarity with tools like HubSpot, GoHighLevel, or similar CRMs
Working knowledge of SEO and keyword research tools (Ahrefs, SEMrush, etc.)
Experience building content systems that directly drive revenue, not just engagement

Success in This Role Looks Like

Building a predictable inbound pipeline of qualified leads
Launching and scaling a high-performing YouTube channel
Creating content that consistently drives conversions, not just views
Establishing the brand as a trusted authority in tax strategy and wealth optimization

Content Strategist - 19057