Senior Virtual Sales & Marketing Specialist

Role Type: Independent Contractor (Full-Time)
Hours: 40 hours/week (Monday–Friday, 9:00 AM – 6:00 PM EST)
Compensation: Market related
Location: Remote (Latin America or South Africa)
Seniority Level: Senior / Mid-Senior Reports To: Founder & CEO

Role Overview

A boutique beauty and lifestyle PR agency is seeking a proactive, high-energy Senior Virtual Sales & Marketing Specialist to serve as the engine behind our business development and brand visibility. This agency represents a curated portfolio of national brands and delivers high-impact results through a lean, high-performing team.

This is a role for a self-starter who thrives in a fast-paced environment and doesn't wait for a to-do list. You will own the outbound sales pipeline, manage marketing presence, and execute campaigns that generate qualified leads. If you are a resourceful professional who enjoys building plans, executing them, and reporting on tangible results, you will thrive here.

Core Responsibilities

Sales & Lead Generation

Outbound Prospecting: Build and maintain contact lists in Apollo CRM; manage automated sequences and track response rates.
Market Research: Identify and vet decision-makers within the beauty, wellness, and lifestyle sectors.
Pipeline Management: Qualify inbound leads and support the CEO in moving prospects through the sales funnel.
CRM Hygiene: Maintain 100% accuracy in CRM records and activity logs, providing weekly pipeline reports.

Campaign Execution & Marketing

Email Marketing: Concept, draft, and deploy email campaigns, focusing on high-impact copy and segmentation.
Social Media Management: Create and schedule engaging content for LinkedIn and Instagram that aligns with the agency brand voice.
Content Creation: Write and publish SEO-optimized blog posts on a consistent schedule.
Performance Tracking: Deliver weekly reports on opens, clicks, conversions, and follower growth.

Graphic Design & Brand Assets

Design: Use Canva to create high-quality pitch decks, one-pagers, social graphics, and proposal templates.
Brand Consistency: Ensure all internal and client-facing materials meet agency aesthetic standards.

Operations & Coordination

Project Management: Manage all tasks and deadlines in Asana, proactively flagging potential delays.
AI Integration: Leverage tools like Claude or Gemini to accelerate content drafting and research workflows.
Web Analytics: Monitor Google Analytics and Search Console to produce monthly traffic and SEO reports.

Required Qualifications

Hard Skills

3+ years of experience in sales support or marketing within an agency or service-based environment.
CRM Mastery: Deep proficiency in Apollo CRM (or equivalent sales engagement platforms).
Design: Strong Canva skills with a portfolio of professional work samples.
Tools: Expert-level knowledge of Asana and AI tools (Claude, Gemini, etc.) for workflow acceleration.
Analytics: Familiarity with Google Analytics, GEO, and basic SEO principles.
Technical: Reliable high-speed internet and a dedicated, professional home workspace.

Soft Skills

Exceptional Written English: Ability to write compelling, professional copy for external audiences.
Proactive Ownership: You notice gaps and build solutions without being asked.
Communication: High transparency; you surface problems early and provide informed suggestions.
Agility: Ability to thrive in an entrepreneurial environment where priorities may shift.

Preferred Qualifications

Experience specifically within a PR, communications, or media agency.
Familiarity with the beauty, wellness, or lifestyle industries.
Google Ads, Meta, or Microsoft Advertising certifications.
Advanced community management and paid social amplification experience.

Key Performance Indicators (KPIs)

Starting Month 2, success will be measured by:

Outbound Activity: 25+ new prospects contacted weekly; 75+ active prospects in the pipeline.
Lead Generation: 4 qualified discovery calls booked for the CEO per month.
Content Volume: 2 SEO/GEO blogs and 3–4 social posts published per week.
Engagement Benchmarks: 25%+ Email open rates and 5%+ reply rates on Apollo sequences.

Senior Virtual Sales & Marketing Specialist - 19083