Digital Marketing Specialist (Paid Media + Creative) – Home Services Platform

Location: Remote (South Africa or Philippines preferred)

Working Hours: 8:00 AM – 5:00 PM EST (must align with US team)

Salary: $900 – $1,400+ USD / Month (Flexible based on experience and location)

About the Role

We are a fast-growing U.S.-based home services platform managing multiple brands across landscaping, outdoor living, and home improvement. As we continue to grow and acquire new companies, we are looking for a Digital Marketing Specialist who can support and scale our paid media efforts while contributing to overall brand growth.

This is not a “set it and forget it” role. We need someone who understands performance marketing, can think creatively, and is willing to grow with the business as we expand

What You’ll Be Responsible For

Paid Media Management: Manage and optimize Google Ads and Meta Ads across 5+ home service brands
Performance Optimization: Continuously improve campaign performance (CPC, CPL, conversion rates, pipeline impact)
Creative Execution: Design and adjust ad creatives (graphics + light copy) to support testing and performance improvements
Campaign Strategy Support: Assist in launching new campaigns, seasonal promotions, and market expansions
Tracking & Attribution: Ensure campaigns are properly tracked (UTMs, conversions, HubSpot integration) and flag gaps
Reporting & Insights: Provide clear, actionable reporting on what’s working, what’s not, and where to scale
Cross-Team Collaboration: Work closely with:

SEO & Web Developer – U.S.-based Social Media Coordinator – Marketing leadership

Growth & Expansion Support: Support marketing efforts as we acquire and integrate new companies (M&A growth)

What They’re Looking For

2+ years of hands-on experience managing Google Ads and Meta Ads
Strong understanding of lead generation for service-based businesses
Ability to analyze data and make decisions independently
Comfortable working across multiple brands at once
Basic graphic design skills (Canva or similar)
Strong attention to detail and ability to catch errors early
Willingness to learn, adapt, and grow with a fast-moving company

Bonus Points If You Have:

Experience in home services, local businesses, or seasonal industries
Experience with HubSpot or CRM-based lead tracking
Knowledge of UTMs, conversion tracking, and attribution
Experience supporting multi-location or multi-brand businesses

What Success Looks Like in This Role

Campaigns are optimized consistently without leadership needing to step in
Clear visibility into performance and ROI across all brands
Strong collaboration with the team to drive lead generation
Ability to scale campaigns as the business grows and acquires new companies

Digital Marketing Specialist (Paid Media + Creative) – Home Services Platform - 59369536352