Levels is looking for a hands-on analytics leader to build the measurement function from the ground up at a fast-growing sports nutrition brand — the person who can turn raw data into the insights that actually drive decisions.

Levels

Levels is a sports nutrition brand built on radical simplicity — grass-fed whey protein concentrate, minimal ingredients, and no artificial sweeteners or flavors. It’s a clean-label brand in a category often dominated by hype and filler.

The business is scaling quickly. Levels recently launched in Sam’s Club and Target, and is already on shelf at Costco, Walmart, Kroger, H-E-B, Meijer, Wegmans, Central Market, and Amazon. A meaningful DTC (Direct-to-Consumer) + Amazon business runs alongside retail, with subscription and loyalty layered in.

What You Will Do

Data is not a reporting function at Levels — it’s a growth function. As the Director of Marketing Analytics & Insights, you’ll build the measurement foundation from the ground up, owning marketing analytics across DTC, paid media, lifecycle, marketplaces, and retail-connected channels. Just as importantly, you’ll turn every data stream into a clear point of view on what’s driving performance, which metrics matter most, and what leadership should act on next.

Responsibilities:

Own the marketing measurement framework across DTC, paid media, lifecycle, marketplaces, and retail-connected channels
Define core KPIs, success metrics, and reporting standards; build and maintain dashboards that clearly communicate performance, trends, and trade-offs
Own attribution strategy and methodology across channels; design and evaluate incrementality tests, lift studies, and experiments to determine true performance
Ensure data accuracy, consistency, and trust across all marketing reporting
Translate complex data into clear, actionable insights for executives and operators
Identify growth opportunities, inefficiencies, and risks across the funnel
Support strategic planning, forecasting, and investment decisions with data-backed insight
Partner closely with Finance on forecasting, ROI, and budget decisions
Partner with Data Engineering and external partners to ensure clean, scalable data pipelines
Own analytics tooling across BI, attribution, and experimentation platforms; improve data accessibility for non-technical stakeholders
Lead and develop analytics talent and external partners
Raise the analytical bar across Marketing, DTC, Lifecycle, Finance, and Executive leadership through standards, education, and accountability

Who You Are

A sharp analytical builder with strong business instincts. You’re comfortable working hands-on in the data while also stepping back to connect the dots and guide decisions. You communicate clearly without oversimplifying, bring a point of view rather than just a dashboard, and thrive in environments where there’s real opportunity to build. You’re highly accountable, naturally curious, and motivated by creating systems that scale as the business grows.

Qualifications:

8–12 years of direct experience in marketing analytics, insights, or performance measurement, with increasing ownership and leadership responsibility
5+ years operating at a Director level (or equivalent) owning marketing analytics strategy and outcomes
4+ years within consumer goods, operating in digital-first or omnichannel environments
Experience supporting DTC, lifecycle, paid media, and marketplace marketing teams, and partnering with Finance on forecasting, ROI, and budget decisions
Deep understanding of marketing attribution, incrementality testing, and experimentation design
Strong command of analytics and BI tools (Looker, Tableau, Power BI, or similar), with working knowledge of data warehouses and marketing data pipelines
Strong understanding of DTC analytics including CAC, LTV, retention, and contribution margin; ability to audit, validate, and pressure-test data quality and assumptions
Proficiency leveraging AI tools (ChatGPT, Claude, and similar) to accelerate analysis, build automated workflows, and create scalable systems that increase speed, efficiency, and decision velocity across marketing analytics
Nice to have: experience in sports nutrition, supplements, food & beverage, or wellness; retail / omnichannel marketing measurement; subscription and replenishment model familiarity; syndicated retail data (SPINS, IRI, Nielsen)

Benefits

3 weeks PTO + paid holidays
Health, Dental, Vision
401k with 3% match
Remote – comfortability working EST hours
Base salary: $160,000 - $175,000