Amazon Advertising / Retail Media Manager

Location: 100% Remote (Open Worldwide)
Contract Type: Independent Contractor Agreement
Compensation: $2.000 - $5.000 Usd Monthly Based on Experience

About the Role

We are seeking a highly skilled Amazon Advertising / Retail Media Manager to take full ownership of our Amazon advertising function and bring it in-house. This is a critical, high-impact role focused on replacing external agency support with a dedicated expert who can drive performance, efficiency, and long-term growth.

You will be responsible for managing and optimizing large-scale Amazon advertising campaigns across a diverse product catalog, while aligning closely with broader business objectives such as inventory planning, pricing, and promotions.

Key Responsibilities

Campaign Strategy & Execution

Build and manage full-funnel Amazon advertising strategies across a catalog of 50+ SKUs
Structure campaigns effectively, including keyword segmentation, match type allocation, and campaign hierarchy across Sponsored Products, Sponsored Brands, and Sponsored Display
Adapt campaign structures and strategies based on platform differences (Vendor Central vs. Seller Central)
Continuously optimize campaigns to improve performance, scalability, and efficiency

Search Term & Keyword Management

Conduct ongoing search term harvesting to identify new keyword opportunities
Implement and maintain robust negative keyword strategies to reduce waste and prevent campaign cannibalization
Establish clear thresholds and performance benchmarks to guide optimization decisions
Regularly audit and refine keyword structures to maximize relevance and return

Budget Management & Performance Optimization

Manage and allocate significant monthly advertising budgets across multiple campaign types
Monitor key performance metrics such as ACOS, TACOS, and ROAS, and communicate insights effectively to stakeholders
Make data-driven decisions on budget reallocation to maximize return and support growth objectives
Identify scaling opportunities while maintaining efficiency targets

Ranking Strategy & Product Lifecycle Management

Develop tailored advertising strategies for new product launches versus established ASINs
Support organic ranking improvements through strategic paid media efforts
Align advertising initiatives with broader catalog growth and lifecycle strategies

Retail & Cross-Functional Alignment

Collaborate with internal teams to align advertising with inventory levels, pricing strategies, and promotional calendars
Provide insights that inform retail decisions, ensuring advertising supports overall business performance
Coordinate closely with stakeholders to ensure seamless execution across all channels

Systems & Process Development

Build and document scalable processes, workflows, and best practices for in-house advertising operations
Analyze performance data and translate insights into actionable strategies
Continuously test, learn, and implement improvements across campaigns and systems

Qualifications & Requirements

Proven experience managing Amazon advertising for CPG or multi-SKU brands (50+ SKUs preferred)
Strong expertise across Sponsored Ads (Products, Brands, Display) and retail media strategy
Experience working within both Seller Central and/or Vendor Central environments
Demonstrated ability to manage and optimize large advertising budgets
Deep understanding of keyword strategy, search term analysis, and campaign structure
Strong analytical mindset with the ability to interpret performance metrics and drive decisions
Experience aligning advertising strategy with broader business functions such as inventory, pricing, and promotions
Highly organized, detail-oriented, and capable of operating independently in a remote environment

What We’re Looking For

This role is ideal for a hands-on operator and strategic thinker who thrives in ownership-driven environments. You should be comfortable building systems from the ground up, optimizing performance at scale, and making data-driven decisions that directly impact revenue and profitability.

If you’re excited about taking full control of Amazon advertising, replacing an agency, and building a high-performing in-house function — this is a unique opportunity to make a meaningful impact.

Amazon Advertising/ Retail Media Manager (Global)