Growth & Digital Manager

Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours

Role Overview

We are seeking a Growth & Digital Manager to own the full digital engine of the Company. This is a broad, execution-focused role sitting at the intersection of paid media, web operations, GoHighLevel CRM, and SEO tooling — the person who makes the marketing machine run.

This is not a strategy role. This is a builder and operator role. You will own campaigns from brief to reporting, manage our website and landing page infrastructure inside GoHighLevel, run our city landing page rollout, and train the broader team on GHL workflows and automation. You will also serve as our internal champion for SearchAtlas — our AI SEO platform — ensuring it delivers compounding organic results across both the financial services brand and reverse mortgage brand.

You report directly to Operations and Leadership and will work closely with our Content & Brand Coordinator, design agency retainer, and fractional compliance officer.

You will own four critical functions:

Organic SEO & Digital Visibility — 25% of role
Paid Media & Performance Marketing — 40% of role
Web, Landing Pages & GoHighLevel — 25% of role
Direct Mail & Physical Campaigns — 10% of role

This Role Is Not For

Candidates who see paid media as “set it and forget it” — you live in the data and optimize continuously.
Candidates who need a creative director to brief every campaign — you can build from brand guidelines independently.
Candidates without experience advertising in regulated industries (financial services, mortgage, or lending).
Candidates who treat CRM and automation as someone else’s problem.
Candidates who can run one channel but not three simultaneously.
Candidates looking for a siloed digital role with no operational responsibility.
Candidates without hands-on GoHighLevel experience or the drive to become a power user within 60 days.
Candidates who cannot explain the difference between SEO and AEO — and why it matters in 2026.

Key Responsibilities

1. Organic SEO & Digital Visibility — 25% of Role

SearchAtlas (OTTO) Management

Own the SearchAtlas platform across both domains — run weekly OTTO SEO reviews, approve recommended fixes, and track ranking improvements
Manage the city landing page SEO rollout using SearchAtlas Content Genius briefs and on-page scoring
Monitor technical SEO health: crawl errors, broken links, schema, Core Web Vitals, title tags, and meta descriptions
Pull weekly keyword ranking reports and brief the Content & Brand Coordinator on priority content gaps and topic cluster opportunities
Track competitor domains in both private lending and reverse mortgage verticals — flag ranking threats and content gaps to leadership

AEO & Answer Engine Presence

Work alongside the Content & Brand Coordinator and SearchAtlas to ensure content is optimized for answer engine visibility (Google AI Overviews, ChatGPT, Perplexity)
Identify AEO content opportunities and brief the Content & Brand Coordinator on priority topics — reverse mortgage queries and private lending queries are primary targets
Ensure structured data, FAQ schema, and featured snippet optimization are implemented across priority pages on both domains

Digital Operations

Manage the marketing tool stack: SearchAtlas, PressMaster, GoHighLevel, Meta Business Suite, Google Ads Manager, Google Analytics, Google Search Console
Own UTM tagging conventions and attribution hygiene across all campaigns and channels — every lead source must be traceable
Coordinate with the fractional compliance officer (Nick) to review ad copy and landing pages before launch — financial services compliance is non-negotiable

2. Paid Media & Performance Marketing — 40% of Role

Campaign Management

Own and execute all paid media campaigns across Meta Ads, Google Ads, and additional media channels as the strategy scales
Build and manage separate campaign structures for the financial services brand (broker-facing B2B) and reverse mortgage brand (borrower-facing B2C — 55+ audience)
Navigate financial services advertising policies on Meta and Google — know the restrictions and work within them effectively
Launch and manage geo-targeted campaigns for priority markets: Brampton/Peel, Mississauga, Oakville/Halton, York Region, Calgary, and Surrey
Build full-funnel campaign structures: awareness, consideration, conversion — with appropriate creative and copy for each stage

Optimization & Reporting

Monitor campaign performance daily and make data-driven bid, budget, and creative decisions
Build and maintain campaign dashboards: impressions, CPL, CPA, ROAS, conversion rates by channel and audience segment
Conduct A/B testing on ad creative, copy, and landing pages — document results and propagate wins
Deliver monthly performance reports to leadership: spend summary, results, learnings, and next-month plan
Manage ad spend budget with accountability for efficiency metrics — spend like it’s your own money

3. Web, Landing Pages & GoHighLevel — 25% of Role

GoHighLevel Ownership

Serve as the primary GoHighLevel power user and internal subject matter expert for the Company
Build, manage, and optimize funnels, automations, pipelines, and workflows inside GHL
Onboard the broader team onto GHL in the first 30 days — run internal training sessions, build reference guides, and drive adoption across origination, underwriting, and business development
Maintain CRM hygiene: pipeline stages, contact tagging, automation triggers, and reporting dashboards
Build broker-facing landing pages, lead capture forms, and drip sequences inside GHL
Integrate GHL with other tools in the stack (SearchAtlas, email, calendar, compliance workflows)

Website & Landing Page Management

Manage websites — update pages, publish new content, and ensure technical health
Oversee the city landing page rollout: Phase 1 (8 pages across Ontario) and Phase 2 (12 additional pages including Calgary and Surrey)
Coordinate with the design agency retainer for visual assets and page templates — own the brief, review, and publish workflow
Monitor site speed, mobile performance, and Core Web Vitals — escalate technical issues and ensure resolution
Maintain broker registration and deal submission pages — ensure forms, routing, and CRM integrations function without errors

4. Direct Mail & Physical Campaigns — 10% of Role

Canada Post & Direct Mail Coordination

Plan and coordinate periodic direct mail campaigns in partnership with the Content & Brand Coordinator — used for broker recruitment, borrower outreach, and geographic market entry in priority cities
Manage the relationship with Canada Post or a specialist direct mail fulfilment vendor — obtain rates, confirm delivery windows, and ensure geographic targeting aligns with digital campaign priorities
Brief the Content & Brand Coordinator on copy and creative requirements for each mail piece — own the production timeline and fulfilment handoff
Where specialist fulfilment is used (addressed/unaddressed admail, postcard campaigns, neighbourhood targeting), manage the vendor relationship day-to-day and escalate any fulfilment issues
Track direct mail campaign performance: response rates, call tracking, QR code scans — report results alongside digital channel performance
Coordinate data hygiene for mailing lists: broker address lists, geographic postal code targeting, suppression lists — ensure compliance with CASL and Canada Post requirements

Required Qualifications

3–7 years of hands-on digital marketing experience with a strong emphasis on paid media and CRM operations
Demonstrated experience running Meta Ads and Google Ads campaigns — can show results, not just screenshots
Financial services advertising experience required — you understand restricted categories and have navigated Meta and Google ad policy in a regulated context
GoHighLevel experience required — power user or strong intermediate; you have built automations, funnels, and pipelines, not just logged in
Web management experience — comfortable updating CMS pages, managing redirects, and handling basic HTML/CSS edits
Strong analytical mindset — can read a campaign dashboard and draw conclusions, not just pull reports
Comfortable operating independently with minimal creative direction — you can take brand guidelines and execute
Excellent written communication for ad copy, landing page headlines, and internal reporting
Highly organized with ability to manage multiple campaigns and platforms simultaneously
Bachelor’s degree in marketing, communications, business, or equivalent work experience

Preferred Qualifications

Experience with SearchAtlas, Ahrefs, SEMrush, or similar SEO platforms — understanding of both technical SEO and content optimization
Familiarity with AI content tools (Claude, PressMaster, Jasper, or similar)
Experience in mortgage, lending, real estate, or financial services marketing
Google Ads certification or Meta Blueprint certification
Experience with Zapier, Make, or similar automation tools for cross-platform workflows
Experience coordinating Canada Post Admail, Neighbourhood Mail, or direct mail fulfilment vendors
French language proficiency (asset for Quebec market expansion)

What Makes This Role Unique

Own the full digital stack from Day 1 — no committee approvals, no agency middleman, direct access to leadership
Two brands, two audiences, one seat — broker relationships and 55+ borrower audience require genuinely different skill in the same role
You will shape GHL adoption for the entire firm — this is organizational influence, not just a tool admin role
AI-native environment — Claude, PressMaster, and SearchAtlas are already in the stack; you are expected to extend and leverage them, not resist them
Direct line to leadership — your results are seen immediately and your input on budget and strategy is welcomed
Clear growth path — as the firm scales and expands into new regions, this role grows with it

Ideal Candidate Profile

You are the person who:

Wakes up and checks campaign performance before email — you are wired for optimization
Has GoHighLevel open in a tab at all times and genuinely enjoys building automations
Has been burned by a Meta ad policy rejection and knows exactly how to avoid it next time
Can explain to a 60-year-old homeowner why a reverse mortgage is the right tool for their retirement — and write the ad that gets them to click
Treats every dollar of ad spend with the same scrutiny you’d apply to your own money
Doesn’t wait to be asked — you see a broken form, a missing UTM tag, or a slow page and you fix it
Is proud of their dashboards — clean, accurate, decision-ready
Sees AI tools as a force multiplier, not a threat to your craft

Growth & Digital Manager - 19196